Brand Tone

Authentic & Cultural, Warm & Inviting, Quality-focused & Luxurious (accessible luxury), Personal & Passionate, Appreciative & Community-Oriented

Brand Values

• •Authenticity
• •Quality Craftsmanship
• •Cultural Heritage
• •Customer Connection & Joy
• •Supporting Artisans/Small Businesses
• •Thoughtful Curation

Best Practices

• •Embrace Storytelling: Weave narratives about Peruvian culture, the artisans, the meaning of "Qinti" (hummingbird, joy, nectar of Peru), and the origin of the materials into product descriptions, social media, and blog posts. This reinforces authenticity and cultural connection.
• •Use Sensory & Emotive Language: Describe the feel of Baby Alpaca ("luxurious softness," "cloud-like warmth"), the beauty of the designs ("vibrant," "intricately crafted"), and the feelings they evoke ("joy," "comfort," "elegance").
• •Highlight Quality & Craftsmanship: Consistently mention the premium materials (Baby Alpaca, Pima Cotton, Sterling Silver) and the artisan-made nature of the products. Use terms like "handcrafted," "meticulously made," "premium quality."
• •Maintain a Warm & Personal Voice: Address the customer directly and warmly (e.g., "We hope you will love...", "We love hearing from you"). Share the founder's passion and the brand's mission to connect and bring joy.
• •Ensure Visual & Textual Harmony: Pair copy with high-quality images that reflect the beauty, craftsmanship, and cultural richness of Peru and the products. This is especially important for platforms like Instagram and Pinterest. The Denver Luxury Magazine feature is a good example of this synergy.

Social Perception

Positive & Niche, Associated with Authenticity & Craftsmanship, Trusted for Quality, Boutique Experience, Limited Broad Awareness (but strong local presence)

Copy Examples

• •Headline: Wrap Yourself in Peruvian Warmth. Body: Discover the timeless elegance of our Baby Alpaca shawls, handcrafted by artisans in the heart of Peru. Each thread tells a story of tradition and luxurious comfort. Bring home more than a garment; bring home a piece of heritage. Call to Action: Explore a Néctar of Peru.
• •Headline: Qinti: Where Artistry Meets Soul. Body: From the vibrant streets of Peru to your wardrobe, our sterling silver jewelry is a testament to generations of skill. Find unique pieces that speak to your spirit, meticulously crafted and full of life. Call to Action: Adorn Yourself with Authenticity.
• •Headline: The Softest Touch, The Richest Tradition. Body: Experience the unparalleled softness of 100% Baby Alpaca. Our curated collection of sweaters and ponchos brings you the best of Peruvian craftsmanship, designed for cozy moments and lasting style. Call to Action: Feel the Qinti Difference.
• •Headline: A Gift from the Andes, Wrapped with Joy. Body: Searching for something truly special? Qinti offers unique, artisan-made treasures that carry the warmth and spirit of Peru. Let us help you find the perfect gift, delivered with care. Call to Action: Share a Little Moment of Joy.
• •Headline: More Than a Shop, It's a Journey. Body: At Qinti, we connect you with the finest Peruvian artisans and their stories. Explore our collection and become part of a tradition that values quality, culture, and the joy of discovery. Call to Action: Discover Your Peruvian Treasure.