Brand Tone

Elegant, Aspirational, Aesthetic-Focused, Warm, Modern yet Heritage-Inspired

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Elevating Everyday Experiences
• •Heritage and Modernity
• •Customer Celebration

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Kaanch's tone (elegant, aspirational, warm, modern-heritage) with specific examples of words and phrases to use and avoid. This ensures everyone writing for the brand is aligned.
• •Prioritize Evocative Language: Use descriptive adjectives and verbs that appeal to the senses and emotions, reinforcing the luxury and celebratory aspects of the brand (e.g., "exquisite," "radiant," "cherished," "unforgettable").
• •Emphasize "The Why": Connect product features to the emotional benefits for the customer – how Kaanch glassware enhances their lifestyle, makes their gatherings special, or brings beauty to their everyday routines.
• •Maintain Visual-Verbal Cohesion: Ensure that the copywriting style consistently matches the elegant and aesthetic-focused imagery used on the website and social media. The words should paint the same picture as the visuals.
• •Incorporate Storytelling: Weave in elements of the brand's heritage, the founder's vision, or the inspiration behind specific collections to create a deeper connection with the audience and reinforce the value of "heritage-driven" design.

Social Perception

Positive, trendy, aligned with popular aesthetics, strong and recognizable brand identity centered on elegance and aesthetic appeal.

Copy Examples

• •Headline: Elevate Your Everyday: Discover Kaanch. Body: Why wait for a special occasion? With Kaanch glassware, every sip becomes a celebration. Experience timeless elegance and modern design, crafted to bring a touch of luxury to your daily rituals. Explore the collection. Call to Action: Shop Now & Transform Your Table.
• •Headline: The Art of Hosting, Perfected by Kaanch. Body: Be the host everyone remembers. Our exquisite drinkware is more than just glass; it’s a statement of grace and a promise of unforgettable moments. Curated in Kolkata, designed for your cherished gatherings. Call to Action: Discover Your Signature Pour.
• •Headline: Where Heritage Meets Modern Chic. Body: Inspired by India's rich legacy, designed for the contemporary home. Kaanch brings you premium quality glassware that tells a story of timeless beauty and sophisticated style. Add a piece of art to your collection. Call to Action: Explore Heritage-Driven Designs.
• •Headline: Sip in Style. Live with Grace. Body: From your morning coffee to your evening unwind, let Kaanch accompany your moments with unparalleled elegance. Our aesthetic-focused designs are crafted to inspire and delight. Because every detail matters. Call to Action: Find Your Perfect Aesthetic.
• •Headline: Gift the Unforgettable. Gift Kaanch. Body: Looking for a present that speaks volumes? Choose Kaanch for luxurious glassware that embodies thoughtfulness and impeccable taste. Perfect for any celebration, cherished for years to come. Call to Action: Shop a Gift of Timeless Elegance.