Brand Tone

Aspirational, Enthusiastic, Informative, Direct & Sales-Oriented (balanced).

Brand Values

• •Efficacy & Results
• •Accessibility & Convenience
• •Innovation & Technology
• •Natural Beauty Enhancement

Best Practices

• •Address customer service concerns proactively.
• •Be transparent about the technology behind the products and its benefits, without exaggerating claims.
• •Focus on realistic results and manage customer expectations.
• •Highlight user-generated content showing real results (with permission).
• •Offer a satisfaction guarantee and make returns easy.

Social Perception

A brand that is perceived as effective, accessible, and innovative, but also trustworthy and transparent. Aim to reduce skepticism and build customer confidence.

Copy Examples

• •"Achieve a youthful radiance from the comfort of your home with our innovative LED therapy device! Shop now and get 20% off your first order."
• •"Tired of wrinkles? Our ultrasonic vibration technology gently stimulates collagen production for a smoother, firmer complexion. See visible results in just weeks!"
• •"Unlock your natural beauty potential. Glowastica devices enhance your features without the need for expensive spa treatments."
• •"Join the Glowastica community and share your skincare journey! Tag us in your before & after photos for a chance to be featured."
• •"Get spa-like results at home with Glowastica! Our easy-to-use devices are designed to fit seamlessly into your busy lifestyle."