Brand Tone

Aspirational & Empowering, Confident & Bold, Exclusive & Quality-Focused, Youthful & Trendy, Direct & Informative (on website policies)

Brand Values

• •Individuality & Self-Expression
• •Quality
• •Exclusivity/Uniqueness
• •Empowerment
• •Future-Oriented/Innovative
• •Customer Trust (implied)

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Confident, Edgy, Inspiring, Youthful) and then list "Do's" and "Don'ts" for language, specific words to use/avoid, and sentence structure that reflects these traits.
• •Always Emphasize Core Values: Ensure that copy consistently weaves in themes of individuality, exclusivity, quality, and empowerment, as these are central to the MyUnlike brand.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target "young, vibrant demographic" that values self-expression and authenticity in streetwear. Use language and references that connect with them.
• •Maintain Visual & Textual Harmony: Ensure the copywriting tone matches the visual aesthetic (modern, edgy, clean) seen on the website and Instagram. A disconnect can confuse the audience.
• •Create and Use a Style Guide: Document the brand's tone, voice, preferred terminology, and messaging pillars. This guide should be accessible to anyone creating content to ensure consistency across all platforms and communications, from social media captions to product descriptions and customer service interactions.

Social Perception

Founder-Driven Appeal, Niche & Localized (Currently), Streetwear Alignment, Limited Independent Reviews

Copy Examples

• •Headline: Don't Just Follow. Define. Body: Your style is your signature. MyUnlike crafts the limited-edition streetwear that speaks your truth. Dare to be Unlike. #FutureStreetwear #OwnYourUnlike
• •Headline: Beyond Trends. Beyond Basic. Body: We're not chasing the moment; we're building it. Experience premium quality, exclusive designs, and the power to express who you truly are. Shop the new collection. #MyUnlike #StreetwearRedefined
• •Headline: This Isn't Just Clothing. It's A Statement. Body: Crafted for the individuals who write their own rules. MyUnlike: Wear your difference. #Individuality #ExclusiveDrops
• •Headline: The Future of Streetwear is You. Body: And we provide the uniform. MyUnlike blends premium craftsmanship with designs that break the mold. Step into your power. #UnlikeTheRest #StreetCulture
• •Headline: Quality That Speaks Volumes. Exclusivity You Can Feel. Body: Tired of the same? MyUnlike delivers unique streetwear essentials designed in Egypt, built to last, and guaranteed to turn heads. Be the exception. #PremiumStreetwear #MyUnlikeEgypt