Brand Tone

Aspirational, Stylish, Accessible & Value-Oriented, Functional & Practical

Brand Values

• •Style
• •Value
• •Functionality
• •Accessibility
• •Quality

Best Practices

• •Incorporate customer testimonials and reviews prominently on product pages to build trust.
• •Focus on the value proposition by clearly stating the benefits of the discounts offered.
• •Maintain a consistent tone across all marketing materials, reflecting both aspiration and accessibility.
• •Use high-quality visuals that align with the aspirational aspect of the brand.
• •Encourage user-generated content and social sharing to enhance social proof and brand awareness.

Social Perception

A brand that offers stylish and functional bags at accessible prices, balancing aspiration with practicality. Perceived as a go-to for fashion-conscious consumers seeking value.

Copy Examples

• •Elevate your look with our premium quality faux leather bags – chic elegance for everyday needs.
• •Discover the perfect blend of fashion and function. Keep your essentials organized in style.
• •Unleash your inner fashionista with our stylish collection. Now at 50% off!
• •Step up your style game with our versatile bags, designed to meet all your everyday needs.
• •Experience luxury without the price tag. Premium quality faux leather bags, now more accessible than ever.