Brand Tone

Energetic, nostalgic, appreciative, and discovery-focused.

Brand Values

• •Nostalgia
• •Appreciation
• •Discovery
• •Community
• •Timelessness

Best Practices

• •Maintain a tone that reflects the energetic and dynamic nature of K-pop.
• •Use language that resonates with K-pop fans' passion and distinct preferences.
• •Emphasize the 'Old But Gold' concept by highlighting classic and iconic K-pop moments.
• •Encourage discovery and rediscovery of K-Culture's best aspects.
• •Foster a sense of community and connection among K-pop fans.

Social Perception

A brand that honors the legacy of K-pop, helps fans discover timeless classics, and fosters a strong community.

Copy Examples

• •Rediscover the iconic sounds of K-pop's golden age! #OldButGold
• •Unearth the timeless classics and hidden gems of K-Culture. Your journey starts here!
• •Celebrating the K-pop legends who paved the way! ✨ #KpopHistory
• •From debut stages to chart-topping hits, relive the magic of K-pop's most unforgettable moments.
• •Your ultimate guide to the 'Old But Gold' tracks that shaped the K-pop landscape.