Brand Tone

Encouraging & Supportive, Relatable & Friendly, Health-Conscious & Informative, Enthusiastic & Positive, Australian

Brand Values

• •Health & Wellbeing
• •No Compromise on Taste
• •Accessibility & Enjoyment
• •Quality Ingredients
• •Customer Focus

Best Practices

• •Embrace 'Enjoyable Health': Always frame health benefits within the context of enjoyment and not missing out. Use words like 'delicious,' 'satisfying,' 'indulge,' 'comfort food,' alongside 'healthy,' 'low-carb,' 'guilt-free.'
• •Be Relatable and Understanding: Acknowledge the challenges of restrictive diets and position Qetoe as the positive solution. Use phrases that show empathy, like 'We get it,' 'Tired of...?' 'Finally, a...'
• •Highlight 'Australian Made & Owned' (where appropriate and verified): This builds trust and a sense of local community, which is part of their stated identity.
• •Focus on the 'Tastes Real' Benefit: Continuously reinforce that Qetoe products don't feel like a typical 'diet' alternative. Use sensory language that evokes the experience of eating traditional pasta/noodles/rice.
• •Maintain an Enthusiastic and Encouraging Voice: Use positive language, exclamation marks (sparingly for impact), and an upbeat tone. The copy should feel like a supportive friend cheering on the customer's health journey.

Social Perception

Positive for Dietary Needs, Taste & Texture - Mixed but Generally Positive, Convenience, Price Point, Ingredient Transparency, Effective Marketing

Copy Examples

• •Headline: Craving Pasta Night, Minus the Carbs? We Got You. Body: Dive back into your favorite pasta dishes without the guilt! Qetoe's low-carb pasta tastes so good, you'll think you're cheating (but you're not!). Healthy, delicious, and ready in minutes. What are you waiting for? #Qetoe #LowCarbLiving #PastaLoversUnite
• •Headline: Your Aussie-Owned Secret to Keto Success! Body: Finding delicious, genuinely low-carb options shouldn't be a battle. Born in Melbourne, Qetoe is here to make your healthy journey easy and joyful. Enjoy real-tasting pasta, rice, and noodles, all while smashing your health goals. #AussieKeto #HealthyComfortFood #QetoeLife
• •Headline: Don't Sacrifice Flavour. Sacrifice Carbs. Body: At Qetoe, we believe healthy food should still be an indulgence. Our organic, high-fibre, protein-packed pasta alternatives are designed for taste. Finally, a low-carb option that feels like the real deal! #TasteTheGoodness #LowCarbDelicious #NoCompromise
• •Headline: Join Thousands of Aussies Saying YES to Delicious Low-Carb! Body: Tired of bland 'health' foods? Qetoe is changing the game with pasta, noodles, and rice that are big on flavour and low on carbs. Perfect for keto, diabetics, or anyone wanting to eat better without missing out. Discover your new favourite meal! #QetoeCommunity #EatWellLiveWell #HealthyNotBoring
• •Headline: Guilt-Free Noodles? Yes, Please! Body: Imagine light, fluffy noodles that are satisfyingly filling AND incredibly low in carbs. Qetoe Low Carb Noodles absorb all your favourite flavours, making stir-fries and soups a dream come true. Revolutionise your low-carb lifestyle today! #NoodleRevolution #KetoFriendly #LowCarbJoy