Brand Tone

Playful & Whimsical, Imaginative & Narrative, Pop & Contemporary, Emotional & Engaging, Accessible Luxury/Sophisticated yet Approachable

Brand Values

• •Creativity & Imagination
• •Emotional Connection
• •Originality & Surprise
• •Design Excellence & Innovation
• •Accessibility (of design)
• •Storytelling
• •Joy & Playfulness
• •Sustainability (emerging)

Best Practices

• •Embrace Playful Language: Use words that evoke fun, surprise, and imagination. Don't be afraid of a touch of irony or whimsy where appropriate. (e.g., "magic hat," "dreamy giraffe," "quirky," "unexpected twist").
• •Tell a Story (Even a Short One): Frame products not just by their features, but by the experience or feeling they create. Hint at the narrative behind the design or the story the object can bring to a home.
• •Highlight the "Extraordinary" in the "Everyday": Emphasize how Qeeboo transforms common objects into something special and conversation-worthy. Use adjectives like "iconic," "extraordinary," "surprising," and "original".
• •Connect Emotionally: Write copy that aims to evoke positive feelings – joy, wonder, curiosity, delight. Focus on how the designs make people feel and how they enhance their environment.
• •Maintain a Pop Sensibility with Sophistication: While playful and pop-inspired, the language should still reflect the quality and design heritage. Avoid overly childish or slang terms unless specifically targeting a very young demographic on platforms like TikTok. Balance the fun with the fact that these are well-designed, often iconic pieces.

Social Perception

Unique & Artistic, Fun & Quirky, Conversation Starters, High Quality & Italian Design, Innovative, Emotional Resonance

Copy Examples

• •Don't just furnish your home. Tell its story. Qeeboo: Extraordinary objects for everyday wonder.
• •Warning: May cause spontaneous smiles. Our new [Product Name] isn't just a [product category], it's a daily dose of delight. #Qeeboo #PlayfulDesign
• •Pop your personality. From the iconic Rabbit to the majestic Kong, Qeeboo objects are designed to be as unique as you are. What's your Qeeboo story? #ItalianDesign #IconicObjects
• •Beyond function, find feeling. Qeeboo pieces are crafted to spark joy, ignite imagination, and make your space unforgettable. Discover design that speaks to the soul. [Link to website]
• •Dream in design. Let the [Collection Name] collection transport you to a world where everyday objects are anything but ordinary. Unleash your creative spirit with Qeeboo. #Wonder #CreativeLiving