Brand Tone

Helpfully Promotional and Approachable

Brand Values

• •Product Variety & Availability
• •Customer Service & Support
• •Compliance & Responsibility
• •Value for Money
• •Education & Information

Best Practices

• •Develop a Simple Tone of Voice Guide
• •Know Your Audience
• •Be Authentic and Human
• •Prioritize Clarity and Helpfulness
• •Review and Iterate

Social Perception

Overall, the perception seems to be that of a reliable online vape retailer with a good selection and a focus on customer deals, making efforts to be informative and responsive.

Copy Examples

• •✨ Fresh Drop Alert! ✨ Get ready to explore new horizons of flavor with the latest [Product Name] lineup, now live on Vape Cave! We've handpicked these for their awesome taste and top-notch quality. Curious? Dive in and find your next all-day vape! 👉 [Link to Product] #VapeCaveCanada #NewArrival #VapeLife #FlavorChasers #MustTry
• •🎉 Your Weekend Vape Upgrade is Here! Save 15% SITEWIDE! 🎉 Hey [Customer Name], why wait for the weekend to treat yourself? Stock up on your faves or try something new – everything at Vape Cave is 15% OFF for a limited time! From coils to the freshest e-juices, we've got you covered. Happy vaping! Shop now: [Link]
• •Choosing your first vape kit can feel like a maze, right? 🤔 Don't sweat it! We're here to break down the basics, from understanding MTL vs. DTL to picking the perfect e-liquid. Our latest guide makes it super simple to get started on the right foot. Let's find your perfect match! Read more: [Link to Blog]
• •Hey [User Name]! Thanks for reaching out. Good question about the [Product Name]! It's compatible with [Coil Type A] and [Coil Type B]. We've got both in stock here: [Link]. Let us know if you need any more help choosing – happy to assist! 😊
• •HUGE SAVINGS INSIDE! 🔥 Stock up on all your vaping essentials. Limited-time deals on e-liquids, pods, and more. Don't miss out – your clouds are calling! Shop Sale: [Link]