Brand Tone

Feminine & Elegant, Authentic & Passionate, Approachable & Inspiring, Proudly Chilean

Brand Values

• •Originality & Authenticity
• •Quality Craftsmanship
• •Female Empowerment
• •Comfort & Style
• •Local Production

Best Practices

• •Emphasize "Diseño de Autor": Consistently use phrases like "author's design," "exclusive design," or "unique pieces" to reinforce the brand's core identity of originality.
• •Highlight "Made in Chile": Always mention that the garments are designed and manufactured in Chile. This appeals to local pride and can be a mark of quality for international audiences.
• •Focus on the Woman: Write copy that speaks directly to the target audience, focusing on how the clothes will make them feel (e.g., "confident," "unique," "elegant," "comfortable").
• •Maintain a Balance of Elegance and Approachability: While the designs are sophisticated, the tone should remain welcoming and inspiring, not intimidating. Avoid overly technical jargon unless explaining specific craft details.
• •Use Storytelling: Briefly share the inspiration behind a collection or a particular piece, or highlight the craftsmanship. This adds a personal touch and connects with the "author design" concept. For example, talk about the three pillars: contrast, comfort, and style.

Social Perception

Positive for Bridal, Appreciation for Design, Trusted Local Designer. The brand seems to be well-regarded for its unique designs and personal touch, particularly in the context of special occasion wear like wedding dresses. The expansion into ready-to-wear women's clothing carries this "designer" ethos.

Copy Examples

• •✨ Embrace your unique essence. Our new collection, born from passion and crafted in Chile, is here to tell your story. Discover pieces that blend timeless elegance with modern comfort. #NataliaSeguel #DiseñoDeAutor #HechoEnChile #ModaFemenina #NewCollection
• •Looking for fashion that speaks to you? Natalia Seguel Diseño de Autor offers exclusive garments designed and made with love in the heart of Chile. Feel confident, feel unique. Visit our showroom in Quilpué or shop online! [Link] #ModaChilena #DiseñoUnico #NataliaSeguel
• •Celebrate Your Authenticity. Discover designer clothing by Natalia Seguel – where contrast, comfort, and style unite. Proudly designed and made in Chile. [Shop Now Button]
• •From office chic to evening glam! ✨ This [Dress Name] dress is all about effortless style and comfort. How would you wear it? Let us know! 👇 #NataliaSeguel #ModaVersatil #HechoEnChile #TikTokFashion #OutfitInspo
• •At Natalia Seguel, we believe in the power of authentic design. Each piece is more than just clothing; it's a celebration of femininity and individuality, meticulously crafted in Chile to make you feel as incredible as you are. Explore our latest arrivals and find the design that tells your story.