Brand Tone

Heartfelt & Sentimental, Personal & Intimate, Celebratory, Appreciative & Grateful, Slightly Modern & Trendy

Brand Values

• •Emotional Connection
• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Celebration of Relationships & Memories
• •Customer Satisfaction

Best Practices

• •Focus on 'The Why': Always circle back to the emotional reason behind the gift. Whether it's love, appreciation, remembrance, or celebration, let that feeling guide your language. Use words that evoke sentiment (e.g., 'cherish,' 'forever,' 'heartfelt,' 'special,' 'unforgettable').
• •Emphasize Personalization and Uniqueness: Continuously highlight that these aren't just products, but personalized experiences and unique stories captured in a tangible form. Use phrases like 'your story,' 'custom-made for you,' 'one-of-a-kind,' 'uniquely yours.'
• •Use Storytelling (Even in Short Form): Encourage customers to envision the moment the gift is given and received. Paint a picture with your words. For example, instead of 'Buy our photo lamp,' try 'Imagine their smile when they see their favorite photo light up the room.'
• •Maintain a Warm and Approachable Voice: Even in promotional material, keep the language friendly, empathetic, and relatable. Avoid overly corporate or transactional phrasing. Engage with comments and messages in the same warm tone.
• •Visual-Copy Cohesion: Ensure the tone of your copy perfectly matches the emotion and style of your visuals. If the image is romantic and soft, the copy should mirror that. If it's a celebratory unboxing, the copy can be more upbeat but still heartfelt. Consistency across all touchpoints is key.

Social Perception

Positive & Appreciative, Seen as a Go-To for Sentimental Gifts, Trustworthy (for those who have engaged), Creative & Modern

Copy Examples

• •Remember that one night? The stars aligned, and everything felt perfect. Capture that magic forever with our Custom Star Map Plaque. The night you met, your first kiss, the day they said 'yes' – some moments deserve to shine eternally. ✨ Design yours and relive the wonder.
• •Carry your favorite memories wherever you go. Our Personalized Photo Keychains keep your loved ones close, turning everyday moments into tiny treasures. A small gift with a big heart, perfect for reminding someone they're always with you. 💖
• •That one song. Your song. The one that brings back all the feels. Turn it into a timeless keepsake with our Spotify Code Acrylic Plaque. Scan, play, and let the memories flood in. The perfect soundtrack to your story. 🎶
• •Some feelings are too big for words. For those moments, there's Afiya Gift. Celebrate their special day with a personalized treasure that speaks from the heart. Because the best gifts are the ones filled with love and memories. 🎁 Create your unique gift today.
• •Keep their light shining bright. Our personalized memorial gifts offer a gentle way to honor and remember those who touched our lives so deeply. A beautiful tribute to a love that never fades. 🕊️ Crafted with care, held in the heart.