Brand Tone

Enthusiastic & Promotional, Informative & Direct, Trustworthy & Assuring, Approachable & Community-Oriented, Trend-Aware & Modern

Brand Values

• •Authenticity
• •Customer Convenience
• •Value & Accessibility
• •Quality & Variety
• •Local Focus

Best Practices

• •Ensure the "100% Original" message is subtly or overtly present where appropriate, reinforcing a core brand value and building trust.
• •Balance Enthusiasm with Clarity: While being promotional and enthusiastic, especially on social media, ensure the core message (product benefit, offer, call to action) is clear, concise, and easy to understand.
• •Know Your Platform, Adapt Your Dialect: Maintain core messaging but tailor the tone's intensity and style to the platform. TikTok can be more informal and trend-driven with bilingual content, while the website maintains a slightly more formal and detailed approach.
• •Emphasize Convenience and Local Relevance: Consistently highlight benefits for the Kuwaiti customer, such as fast local delivery, availability of popular local and international brands, and bilingual customer support.
• •Incorporate Proof and Assurance: Use phrases that build confidence, such as "authorized dealer," "customer favorite," "as seen on TikTok," or briefly referencing positive outcomes (e.g., "for radiant skin," "for silky smooth hair") backed by product quality.

Social Perception

A Reliable Source for Genuine Beauty Products, Efficient and Customer-Oriented, A Go-To Online Beauty Destination in Kuwait, Modern and Trend-Conscious, Good Value

Copy Examples

• •✨ KUWAIT'S BEAUTY SECRET IS OUT! ✨ Get your glow on with the latest K-Beauty arrivals, exclusively at QasrJamal! 🇰🇼 From viral sensations to trusted classics – all 100% ORIGINAL. 😉 Tap the link in bio to explore & enjoy 24-hour delivery! 💖 #QasrJamal #HouseOfBeautyKW #KuwaitBeauty #OriginalProducts #FastDeliveryKW
• •QasrJamal: Your Home for Authentic Beauty in Kuwait. Shop 1000+ original skincare, haircare, and makeup products. Fast, reliable delivery across Kuwait. [Shop Now]
• •Obsessed with this Karseell hair transformation? 😱 Get the REAL DEAL here! ✨ QasrJamal is your *authorized* Karseell dealer in Kuwait! 💯 شعر حريري ولامع أصبح حقيقة! اطلبيه الآن! 🔥 #KarseellKuwait #QasrJamalOriginal #KuwaitTikTok #HairGoals #قصر_جمال #كارسيل_الكويت
• •Treat yourself, Kuwait! 🛍️ Discover amazing deals on your favorite beauty brands at QasrJamal, House of Beauty. From skincare saviors to makeup must-haves, find it all at prices you'll love. Plus, speedy delivery right to your door! Questions? Chat with us on WhatsApp! [Link to Website/WhatsApp]
• •Experience the cult-favorite Beauty of Joseon Relief Sun: Rice + Probiotics, 100% authentic and sourced for your skin's protection. Lightweight, non-greasy, and perfect for Kuwait's climate. Trust QasrJamal for genuine K-Beauty, delivered fast.