Brand Tone

Empowering, educational, friendly, positive, encouraging, professional, and credible, focusing on conscious consumerism.

Brand Values

• •Safe & Clean
• •Vegan-Friendly & Cruelty-Free
• •Sustainability
• •Empowerment
• •Integrity and Transparency
• •Community

Best Practices

• •Always anchor your messaging in your core values of being safe, clean, vegan, and cruelty-free. These are your key differentiators and should be present in your communications.
• •Use language that empowers your audience to make choices that feel good to them. Instead of saying "You need this," try "Unlock your natural glow with..." or "For skin that feels as good as it looks..."
• •When explaining the benefits of your ingredients, avoid overly technical jargon. Break down the science in a way that is easy to understand and highlights the tangible benefits for the customer's skin.
• •Feature user-generated content, testimonials, and diverse brand ambassadors. This reinforces your brand's friendly and inclusive nature and builds social proof.
• •Ensure that the aesthetic of your visuals (photography, graphics, videos) across all platforms aligns with your brand's clean, natural, and positive identity. This visual consistency will reinforce your overall brand tone.

Social Perception

Trustworthy, ethical, and effective local brand, appreciated for its focus on safe and clean ingredients and delivering on product promises. Perceived as credible due to strategic partnerships.

Copy Examples

• •Effortless beauty, conscious choice. Our 2-in-1 Vegan Foundation Stick gives you flawless, buildable coverage with a natural matte finish. Made with skin-loving ingredients, it's the perfect on-the-go essential for a radiant look that aligns with your values. #Qalercosmetic #CleanBeauty
• •Ready to glow from within? A few drops of our Niacinamide Rosy Glow serum will brighten your complexion and even out your skin tone. It’s your secret to a radiant, healthy look, every single day. #GlowUp #SafeSkincare
• •At Qalercosmetic, we believe in beauty without compromise. That’s why our products are always safe, clean, vegan, and cruelty-free. Join our community and embrace a beauty routine that’s as kind to your skin as it is to the planet. #ConsciousBeauty #ItsAllAboutYou
• •Thirsty skin? Quench it with our Vegan HA Essence. Packed with Hyaluronic Acid and Apple Stem Cells, this powerhouse serum delivers deep hydration, repairs your skin barrier, and leaves you with a supple, youthful glow. Experience the transformation. #HydrationHero #QalerSkincare
• •Your skin deserves the best, and so does your wallet! For a limited time, enjoy 20% off our entire range of clean, vegan, and cruelty-free beauty essentials. Stock up on your favorites and discover new ones. #QalerSale #EthicalBeauty