Brand Tone

Authentic, Appreciative, Trustworthy, Ethical, Descriptive & Informative

Brand Values

• •Craftsmanship & Artistry
• •Authenticity & Uniqueness
• •Ethical Sourcing & Social Responsibility
• •Customer Satisfaction
• •Heritage

Best Practices

• •Maintain a consistent emphasis on the handmade and artisanal nature of the rugs.
• •Use descriptive language that highlights the materials, origin, and craftsmanship of each rug.
• •Reinforce the brand's commitment to ethical sourcing and fair labor practices in all communications.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Provide clear and concise information about shipping, returns, and rug care to enhance customer satisfaction.

Social Perception

Positive, Reliable, Fairly Priced, Specialized. Customers perceive the brand as a source of beautiful, high-quality, and unique handmade rugs. The brand is seen as trustworthy, with good customer service and reliable shipping. Some customers note the reasonable pricing for the quality and uniqueness of the rugs. Likely viewed as a niche provider of authentic, often vintage or antique, oriental rugs rather than mass-produced items.

Copy Examples

• •"Each Qaleen rug tells a story, hand-knotted with care and reflecting the rich heritage of Anatolian design."
• •"Discover a unique piece of art for your home. Our vintage rugs are professionally restored and ready to add character to any space."
• •"We travel to the heart of weaving communities, ensuring fair wages and safe work environments for our artisans."
• •"Shop our collection of organic wool rugs, crafted with traditional techniques and eco-friendly materials."
• •"Your satisfaction is our priority. Enjoy free shipping to the USA and Canada, and a 30-day return policy."