Brand Tone

visually engaging, trendy, and approachable

Brand Values

• •Creativity/Individuality
• •Modernity/Trend-Awareness
• •Customer Connection/Community
• •Quality/Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document your brand's personality, tone words (e.g., playful, sophisticated, witty, calm), "words we use," and "words we avoid." This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand who you're talking to. The language, references, and humor should resonate with your target demographic on each specific platform.
• •Consistency Across Platforms: While the format changes (e.g., TikTok vs. email), the core brand personality and tone should remain recognizable. Adapt the style, not the soul of the brand.
• •Tell Your Brand Story: Weave in your brand's "why" and values into your copy, even in short-form content. This builds a deeper connection beyond just the product.
• •Review and Refine: Regularly audit your copy across all channels to ensure it aligns with your defined tone and is achieving its communication goals. Solicit feedback if possible.

Social Perception

current, visually appealing, and part of their online community

Copy Examples

• •Instagram Post (Image of someone using their product in a scenic location): Chasing horizons and good vibes only ✨ Our latest [Product Name] is the perfect companion for all your adventures. Where will you take yours? #CreoAdventures #StyleInMotion #MustHave
• •TikTok Video (Short, energetic video showing different ways to style/use a product): Creo hack! 😉 Level up your look with the [Product Name]. So versatile, so you! Which style is your fave? 👇 #CreoStyle #TikTokMadeMeBuyIt #FashionHacks #GetTheLook
• •YouTube Video Title & Snippet (For a product showcase): Title: Introducing the NEW Creo [Product Line]: Designed for Your Life. Snippet: Get an exclusive first look at our latest collection! We dive into the design, the details, and why the new Creo [Product Line] is about to become your everyday essential. ✨ #CreoNewCollection #ProductLaunch #QualityDesign
• •Email Subject Line (Promotional): ✨ You deserve a little Creo ✨ Unlock [Discount]% off your next obsession!
• •Website Homepage Banner Text: Creo: Curated for a life less ordinary. Discover pieces that tell your story.