Brand Tone

Aspirational yet Accessible, Value-Driven, Engaging & Direct, focused on Self-Expression.

Brand Values

• •Accessibility
• •Value
• •Self-Expression
• •Quality
• •Customer Satisfaction

Best Practices

• •Maintain a consistent brand voice across all platforms, adapting to the platform while staying true to the core values.
• •Emphasize the value proposition of high-quality scents at accessible prices.
• •Use the tagline "WHERE SCENTS TELL YOUR STORY" as an anchor for your messaging.
• •Engage directly with customers, especially on platforms like TikTok, using relatable language.
• •Highlight customer satisfaction and the lasting fragrance of your products.

Social Perception

ScentMoire is perceived as a smart alternative to expensive perfumes, offering high-quality inspired scents at an accessible price. It is an emerging brand gaining traction, particularly among those who appreciate value and self-expression through fragrance.

Copy Examples

• •WHERE SCENTS TELL YOUR STORY
• •Experience luxury without the price tag. Discover your inspired scent today.
• •Jaldi aain! Get your favorite fragrance before it's gone.
• •Tap to shop and tell your story through scent.
• •Enjoy the lasting khushboo of our exquisite fragrances.