Brand Tone

Value-driven and Direct, yet reassuring

Brand Values

• •Accessibility
• •Convenience
• •Rewarding Experience
• •Transparency
• •Quality
• •Customer Service
• •Innovation
• •Savings/Affordability
• •Variety
• •Practicality

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., Value-driven, Direct, Reassuring), core values, target audience, and provide do's and don'ts for language. This ensures anyone writing copy is aligned.
• •Prioritize Clarity and Simplicity: Especially for a discount-focused brand, copy should be easy to understand, avoiding jargon or overly complex sentences. Get straight to the benefits and the deal.
• •Always Highlight Value: Whether it's price, convenience, or a product feature, ensure the copy consistently answers "What's in it for me?" for the customer, reinforcing the "TodoDesconto" promise.
• •Be Authentic and Transparent (and strive to match operations to this): While the tone is promotional, avoid over-promising. If addressing customer concerns (even implicitly), use an honest and helpful tone. Ensure operational realities (like shipping and customer service) align with the promises made in copy to build genuine trust.
• •Maintain Consistency Across All Channels: The tone used on the website, in email marketing, social media posts, and even customer service interactions should be harmonious. Regular audits of content can help maintain this consistency.

Social Perception

Price-conscious shoppers with mixed trust levels, perceived as a general e-commerce entity focused on price.

Copy Examples

• •Headline (General): "Unlock Everyday Savings! Quality Products, Unbeatable Prices at TodoDesconto."
• •Product Ad (e.g., Kitchen Gadget): "Simplify your kitchen, not your budget. Discover [Product Name] – smart, efficient, and now at a price you'll love. Shop TodoDesconto today!"
• •Social Media Post (Promotion): "🎉 Your Wallet Will Thank You! 🎉 Get an EXTRA [X]% OFF our Home Essentials collection this week only. TodoDesconto: Smart shopping, happy home."
• •Email Subject Line (New Arrivals): "✨ Fresh Finds, Fresh Savings! Explore New Arrivals at TodoDesconto."
• •About Us Snippet (for social media bio): "TodoDesconto: Your go-to for amazing deals on products you'll love. We're committed to quality, value, and a great shopping experience for you!"