Brand Tone

Promotional, urgent, slightly sensationalized (in a "life-hack" way), and convenience-focused.

Brand Values

• •Value for Money/Savings
• •Innovation (as perceived by the target audience)
• •Customer Satisfaction
• •Convenience (Pay on Delivery, Free Shipping)
• •Problem Solving

Best Practices

• •Use clear and concise language, avoiding overly technical jargon.
• •Focus on the benefits of the products, highlighting how they solve problems.
• •Incorporate a sense of urgency through limited-time offers or stock availability.
• •Emphasize customer satisfaction and guarantees to build trust.
• •Maintain a consistent brand voice across all platforms, focusing on innovation and value.

Social Perception

Perceived as a helpful resource for innovative gadgets and fixes, particularly for household problems, with an engaged community on TikTok.

Copy Examples

• •¡ULTIMAS UNIDADES DEL MES! No te pierdas esta increíble oportunidad.
• •Paga al recibir y el envío es gratis. ¡La comodidad a tu alcance!
• •Descubre la solución innovadora que transformará tu hogar.
• •97% Clientes satisfechos el año pasado. ¡Únete a nuestra comunidad!
• •Ahorra tiempo y dinero con nuestros productos diseñados para ti.