Brand Tone

Professional yet accessible, focusing on expertise, efficiency, and reliability. Direct and benefit-oriented.

Brand Values

• •Efficiency
• •Effectiveness
• •Quality & Reliability
• •Innovation
• •Problem-Solving
• •Customer Benefit (Time & Money Saving)
• •Health & Safety

Best Practices

• •Use examples or scenarios of how the tools are used and the tangible results they deliver (e.g., "No more stopping and starting to blow away dust").
• •Focus on the benefits and features of the tools, emphasizing efficiency, effectiveness, and problem-solving.
• •Maintain a direct and clear language, accessible to both professionals and DIY enthusiasts.
• •Highlight the expertise stemming from their extensive experience in the joinery and trade industry.
• •Prioritize showcasing customer testimonials and reviews to build trust and credibility.

Social Perception

A brand for trade professionals and serious home improvement enthusiasts who value efficiency, precision, and reliability in their tools.

Copy Examples

• •"The Multi-Tool Dust Extraction Attachment & Depth Stop: Your solution for dust-free, precise cuts. Save time and money on every project."
• •"Developed with extensive experience in the joinery and trade industry, our tools are trusted and reliable for professionals and DIY enthusiasts alike."
• •"Prioritise your health with our dust shrouds, designed for maximum protection and efficiency."
• •"Our innovative range of products enhances professional and DIY projects for smoother operations."
• •"See how our Multi-Tool Dust Extraction Attachment makes cutting easier than ever before!"