Brand Tone

functional and aspirational

Brand Values

• •Accessibility/Variety
• •Passion for Equestrianism
• •Performance/Quality
• •Community Connection

Best Practices

• •Consistently use language, references, and imagery that resonate with the French equestrian community (from amateur to professional). Understand their needs, aspirations, and pain points.
• •Balance information with inspiration: Showcase not just what a product *does*, but how it enhances the rider's experience or the horse's well-being.
• •Platform-Appropriate Adaptation: Maintain core brand messaging but adapt the tone's expression for each platform. (e.g., more professional/informative on the website, visually engaging and slightly more informal on Instagram, playful/short-form on TikTok).
• •Develop Key Messaging Pillars: Identify 3-4 core themes that Trading Horse wants to be known for (e.g., "Your Partner in Performance," "Quality Gear for Every Rider," "Celebrating the Equestrian Spirit"). Ensure copy ties back to these pillars.
• •Maintain a Consistent Visual Identity: Ensure that the visuals accompanying the text align with the desired tone and quality, reinforcing the brand message.

Social Perception

Customers likely perceive Trading Horse as a supplier of equestrian goods. On social media, followers likely view the brand as a source for product discovery, promotions, and content that resonates with their equestrian interests. The perception is likely that of a retailer focused on the French equestrian market.

Copy Examples

• •Elevate your ride. ✨ Discover the new [Brand Name] collection, meticulously crafted for performance and style. Shop now and experience the difference. #TradingHorse #EquestrianStyle #NewArrival #HorseGear
• •Gear Up for the Season! Save up to 20% on essential riding wear, tack, and horse care. Everything you and your partner need. Shop the sale at tradinghorse.fr.
• •Happy horse, happy rider! 🐴✨ Our go-to for that show-ready shine. What are your grooming must-haves? #EquestrianLife #HorseCare #TradingHorse #HappyHorse
• •Inside Trading Horse: Fresh Finds, Rider Favourites & Weekend Inspiration
• •Love seeing our gear in action! Thanks, @[UserHandle], for sharing this fantastic moment. Tag us in your #TradingHorseAdventures for a chance to be featured!