Brand Tone

Authentic, handcrafted, traditional, professional, appreciative, and focused on quality and heritage.

Brand Values

• •Craftsmanship: Dedication to high-quality, handmade instruments.
• •Tradition & Heritage: Preserving and evolving the legacy of Southern Italian folk music and instrument-making.
• •Quality: Using select materials to achieve superior sound and durability.
• •Authenticity: Creating genuine instruments that reflect their cultural roots.

Best Practices

• •Use Sensory and Evocative Language: Describe the sounds (", rich, resonant tones," ", dry, cutting metallic tone"), materials (", select oak," ", hand-hammered brass"), and the feeling of the instruments.
• •Emphasize Craftsmanship: Highlight the handmade nature of the instruments and the traditional techniques used.
• •Focus on Quality Materials: Mention the specific types of wood (oak, mahogany) and materials (goatskin, brass, tin) used and their impact on sound and durability.
• •Reverence for Tradition: Connect the instruments to Southern Italian folk music and historic building techniques.
• •Maintain a Professional & Appreciative Tone: Use descriptive language that appeals to musicians who value quality and sound.

Social Perception

A brand that is perceived as authentic, high-quality, and deeply rooted in the tradition of Southern Italian folk music. A maker of premium, handcrafted instruments valued by musicians and enthusiasts of Italian culture.

Copy Examples

• •"Each QuintoDrum is handcrafted in Puglia, Italy, using time-honored techniques passed down through generations."
• •"Experience the rich, resonant tones of our frame drums, made with select oak and hand-hammered brass jingles."
• •"Our tambourines are more than just instruments; they are a celebration of Southern Italian folk music and culture."
• •"QuintoDrums are meticulously crafted using premium goatskin to ensure superior sound quality and durability."
• •"Discover the authentic sound of Southern Italy with QuintoDrums, where tradition meets innovation."