Brand Tone

Caring, Informative, Natural, Serene, Authentic, Holistic

Brand Values

• •Naturalness
• •Effectiveness
• •Simplicity
• •Well-being
• •Eco-responsibility
• •Transparency
• •Made in France / Artisanal
• •Authenticity
• •Intentional Living

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (e.g., Caring, Informative, Natural, Serene, Authentic), key vocabulary (words to use/avoid), and a style guide (e.g., sentence length, use of emojis). Share this with anyone creating content.
• •Embody the Founder's Story & Values: Consistently weave in the "why" behind Lounessence – the personal journey, the commitment to natural solutions, and holistic well-being. This adds authenticity and emotional connection.
• •Prioritize "You" over "We": Focus on the customer's needs, feelings, and benefits. Frame copy from their perspective (e.g., "Find your calm..." instead of "We sell calming products...").
• •Educate Gently, Don't Just Sell: Share knowledge about ingredients, skin/hair science, and wellness practices in an accessible and supportive way, reinforcing the brand as a trusted advisor.
• •Maintain Visual and Textual Harmony: Ensure the language used in copy consistently aligns with the visual aesthetic (soft, natural, minimalist) across all platforms for a cohesive brand experience.

Social Perception

The brand is perceived as a provider of natural, gentle, and effective beauty and wellness solutions. It is seen as trustworthy due to its emphasis on transparency and the founder's personal journey. The feature in Gala magazine lends credibility and positions it as a noteworthy emerging brand in the natural wellness space. Its focus on holistic well-being resonates with consumers seeking more than just products, but a lifestyle. While still a young brand with limited widespread reviews, the foundational messaging and presentation are strong for a positive perception among its target audience interested in natural, mindful self-care.

Copy Examples

• •Instagram Post (Product Focus - Serum): Tired of fleeting fixes? ✨ Our Sérum Booster de Pousse is a gentle yet potent blend of nature's best, crafted to nourish your scalp and encourage visible vitality, strand by strand. Because true hair wellness starts with ingredients you can trust. #Lounessence #NaturalHairCare #GentleGrowth #AuthenticBeauty
• •Facebook Ad (Problem/Solution - Sensitive Skin): Is your sensitive skin crying out for calm? Lounessence understands. We mindfully select natural, soothing ingredients to bring comfort and balance back to your skin. Discover our gentle rituals and embrace the peace of a happy complexion. Learn more on lounessence.fr. #SensitiveSkinSavior #NaturalSoothing #LounessenceCare
• •Product Description (Website - Solid Shampoo): Elevate your hair ritual with our Shampoing Solide. Lovingly handmade with [Key Ingredient 1] and [Key Ingredient 2], it cleanses effectively while respecting your hair's natural balance and our planet. Free from harsh sulfates, full of natural goodness. Experience the Lounessence difference – simple, pure, effective.
• •Email Newsletter Subject Line (Educational Content): Unlock the Secrets of Gua Sha: Your Lounessence Guide to a Natural Glow ✨ *(Body snippet):* Hello [Name], at Lounessence, we believe in empowering you with knowledge for your well-being journey. This week, we delve into the ancient art of Gua Sha – a simple ritual for radiant skin and inner calm. Learn how to...
• •TikTok Video Caption (Behind-the-Scenes/Value-Driven): Each Lounessence product is more than just ingredients; it's a promise of natural care, crafted with intention. 🌱 From our hands to yours, for your moments of simple well-being. #Lounessence #HolisticBeauty #MadeWithCare #SmallBizLove #IntentionalLiving