Brand Tone

Fun, Confident, and Empowering

Brand Values

• •Self-Expression and Uniqueness
• •Quality and Performance
• •Innovation and Technology
• •Fun and Accessibility
• •Customer Empowerment

Best Practices

• •Create a Tone of Voice Guide: Document the brand's personality traits (Fun, Confident, Empowering), key messaging pillars (Self-Expression, Quality, Fun), preferred vocabulary (e.g., "slay," "fierce," "shine," "empower"), and a "do's and don'ts" list for communication.
• •Know Your Audience: Understand the "Pretty Young Thing" demographic – their aspirations, language, and what resonates with them. Tailor copy to reflect their energy and interests while staying true to the core brand voice.
• •Use Storytelling: Share stories (real or aspirational) of how PYT helps individuals express themselves and feel confident. This makes the brand more relatable and memorable than just listing product features.
• •Be Consistent Across All Channels: Ensure the tone is uniform across the website, social media posts, email marketing, product descriptions, and customer service interactions. A disjointed voice can confuse customers.
• •Inject Personality and Playfulness (Appropriately): While maintaining a professional image regarding product quality, don't be afraid to use witty remarks, emojis (where suitable, like social media), and energetic language that reflects the "fun" aspect of the brand. Phrases like "sprinkle some unicorn dust" or "Life is too short for boring hair" are good examples.

Social Perception

Overall, the perception is of a brand that offers effective and stylish hair tools, though with some potential concerns about long-term durability for a subset of users.

Copy Examples

• •Ditch the drama, keep the shine. ✨ PYT Hair Style: Your secret to effortlessly fierce hair, every single day. #PYTPower #GoodHairVibes
• •Warning: May cause extreme confidence. Our latest collection is here to help you unleash your inner icon. Style it your way with PYT. #BePYTiful #HairThatSpeaks
• •Life’s too short for 'meh' hair. Turn heads, break hearts (or just feel amazing) with PYT’s pro-styling tools. Get ready to slay. Shop now! #PYTSlays #HairGoals
• •Pretty. Young. Tenacious. Your hair is your crown – wear it boldly. PYT delivers salon-quality results, so you can conquer your world, one perfect style at a time. #MyPYTStyle #UnleashYourBeauty
• •From Brooklyn with love, to your bathroom counter. Get that fun, fearless, fabulous hair you’ve always dreamed of. Because at PYT, we believe beauty should be a blast! 🎉 #PYTHairFun #StyleYourStory