Brand Tone

Helpful, Supportive, Inspirational, Creative, Friendly, Approachable, Enthusiastic, Passionate, Community-Focused

Brand Values

• •Creativity and Self-Expression
• •Learning and Skill Development
• •Support and Empowerment
• •Joy and Fun
• •Inspiration
• •Accessibility

Best Practices

• •Always Be Helpful and Encouraging: Frame your copy to support and uplift the crafter, especially acknowledging potential frustrations (like learning a new machine) and offering solutions. Avoid jargon where possible, or explain it clearly.
• •Maintain a Friendly, Personal Voice (Viktoria's Voice): Write as if Viktoria is speaking directly to a friend. Use "I," "we," and "you" to create a connection. Share enthusiasm and passion authentically.
• •Inspire with Possibilities: Focus on the end result and the joy of creating. Showcase what users *can do* with the products and knowledge provided. Use vibrant, descriptive language.
• •Foster Community: Use inclusive language. Encourage interaction, sharing of projects (user-generated content), and questions. Position the brand as a hub for like-minded individuals.
• •Keep it Positive and Upbeat: Crafting should be enjoyable. Ensure the copy reflects this by being optimistic, enthusiastic, and focused on the positive aspects of the creative journey. Use emojis where appropriate to add warmth and personality, mirroring social media engagement.

Social Perception

Positive and Trusted Resource, Helpful for Beginners, Engaging and Personal, Community Builder, Inspirational

Copy Examples

• •Headline: Unleash Your Inner Maker! ✨ Get Started with Cricut Today & We'll Hold Your Hand Every Step of the Way. Body: Feeling overwhelmed by your new Cricut? You're not alone! Join our free 'Get Started' course and let Viktoria guide you to crafting confidence. Create beautiful projects you’ll be proud of – it’s easier than you think!
• •Headline: Spark Your Creativity! ✂️ New Project Ideas & SVG Files Monthly with Pyssla mer med Viktoria. Body: Never run out of inspiration again! Our 'Pyssla mer' membership delivers fresh SVG designs and exclusive workshops right to your inbox. Let’s make something amazing together! #CraftCommunity #DIYJoy
• •Headline: From Blank to Brilliant! Personalize Anything with Our Easy Cricut Tutorials. 💖 Body: See that plain mug? That boring t-shirt? Imagine it transformed into something uniquely YOU! Our simple video guides show you how. Grab your vinyl and let's get creative! P.S. Tag us in your makes!
• •Headline: Your Cricut Questions, Answered! Viktoria's Here to Help You Master Your Machine. 😊 Body: Stuck on a setting? Confused by a material? Don't let frustration win! Check out our extensive blog and YouTube library, or connect with fellow crafters in our Facebook group. We're all about making crafting FUN and stress-free.
• •Headline: Craft a Little Happiness! Discover the Joy of DIY with Pyssla med Viktoria. 🌈 Body: There’s nothing quite like the satisfaction of creating something beautiful with your own hands. Whether it's a heartfelt gift or a little something for yourself, we’ve got the supplies and inspiration to bring your ideas to life. Happy crafting!