Brand Tone

authentic, meaningful, and subtly unconventional. It's often described as story-driven and personal.

Brand Values

• •Meaning & Symbolism
• •Handcraftsmanship & Artistry
• •Sustainability & Ethical Practices
• •Quality & Durability
• •Individuality & Self-Expression
• •Connection & Storytelling

Best Practices

• •Emphasize "Meaning" and "Symbolism": Always connect the jewelry back to the stories, historical inspiration, and personal significance it holds. Use evocative language that hints at deeper narratives.
• •Highlight "Handcrafted" and "Authenticity": Stress the human touch, the traditional techniques (wax seals, casting), and the use of reclaimed materials. Embrace terms like "character" and "individuality" over "perfection."
• •Integrate "Sustainability" Naturally: Weave in the brand's commitment to ethical and environmental responsibility as a core part of its identity, not just an add-on. Mentioning the zero-carbon studio or recycled metals reinforces this.
• •Use Storytelling: Frame product descriptions and brand messages as narratives. Who were the original wearers of such symbols? What inspiration can today's wearer draw from them?
• •Maintain a Voice of Quiet Confidence and Artistry: The tone should feel knowledgeable and passionate about the craft and its history, but also personal and approachable. Avoid overly trendy or casual slang; lean towards timeless and thoughtful language.

Social Perception

Pyrrha is generally perceived very positively by its customers and the public as a high quality, ethical and sustainable brand with unique designs and excellent customer service.

Copy Examples

• •Headline: Unearth Your Story. Body: Each Pyrrha talisman is a whisper from the past, handcrafted in reclaimed precious metals to become a unique chapter in your life. Discover the symbol that speaks to your soul.
• •Headline: Imperfectly Original. Enduringly You. Body: Inspired by antique wax seals, our jewelry celebrates the beauty of individuality. Cast by hand in our zero-carbon studio, every piece carries a distinct character, just like its wearer.
• •Headline: Wear Your Values. Body: More than adornment, Pyrrha is a commitment. To sustainable practices, to handcrafted quality, and to the enduring power of meaningful symbols. Find your emblem of strength, love, or resilience.
• •Headline: Legacy Forged in Silver & Gold. Body: From our Vancouver studio to your personal collection, each talisman is a testament to timeless artistry and conscious creation. Handcrafted with 100% recycled metals, designed to inspire for generations.
• •Headline: The Language of Symbols. Spoken by You. Body: What story will your Pyrrha tell? Explore our collection of handcrafted talismans and connect with the ancient wisdom and personal meaning held within each unique seal.