Brand Tone

Aspirational and Convivial

Brand Values

• •Conviviality & Sharing
• •Quality & Craftsmanship
• •Design & Aesthetics
• •Gastronomy & Culinary Pleasure
• •Durability & Functionality

Best Practices

• •Always Lead with the "Why," Not Just the "What": Don't just sell a steel brazier; sell the experience. Start with the emotion—conviviality, warmth, shared moments—before detailing the features. The core message is about bringing people together.
• •Use a Warm and Evocative Vocabulary: Consistently use words like "convivial," "chaleureux" (warm), "partager" (to share), "moments," "authentic," and "gourmet." This reinforces the brand's core values in every piece of communication.
• •Highlight the Artisanal, "Made in France" Story: This is a key differentiator and a justification for the premium price. Mention the founders' passion and the French craftsmanship in "About Us" pages, blog posts, and occasional social media content to build authenticity and trust.
• •Balance Lifestyle with Functionality: While the lifestyle aspect is key, the copy must also communicate quality and function. Pair beautiful, aspirational images with clear, concise descriptions of the materials (e.g., "durable Corten steel"), versatility (plancha and grill), and design benefits.
• •Encourage User-Generated Content: Actively ask customers to share their "Pyro moments" using a specific hashtag. This not only provides social proof but also naturally generates content that perfectly aligns with the brand's core value of conviviality, showing real people enjoying the product as intended.

Social Perception

A Premium Artisanal Brand; An Expert in Convivial Outdoor Cooking; Trustworthy and Authentic

Copy Examples

• •The best stories aren't written, they're shared around the fire. Light up your evenings, gather your favorite people, and create memories that will last long after the embers fade. This is more than a meal; it's a moment. #PyroBrasero #MomentsPartagés #OutdoorLiving
• •Pyro brasero: Where French artisanal design meets the art of fire. More than a brazier, a centerpiece for your garden.
• •Unleash your inner chef. From a perfect sear to a gentle grill, the Pyro brasero transforms your garden into a gourmet kitchen. What will you create tonight? #CuisineExterieure #BraseroPlancha #Pyro
• •Imagine a weekend where your garden becomes the main destination. The warmth of the fire, the aroma of good food, the laughter of friends. With Pyro brasero, this isn't just an idea—it's your new reality. Discover our collection and start your tradition of conviviality.
• •Fire. Food. Friends. That's the Pyro spirit. Swipe up to bring the warmth home.