Brand Tone

Nurturing & Educational, Authentic & Passionate, Natural & Simple, Empowering & Encouraging, Community-Focused

Brand Values

• •Natural Foot Health
• •Quality & Craftsmanship
• •Education & Awareness
• •Integrity & Purpose
• •Connection & Wellbeing
• •Indonesian Heritage & Global Reach

Best Practices

• •Lead with the "Why": Always connect back to the core values of natural foot health, development, and the benefits of a barefoot lifestyle. Share the founding story and its principles regularly.
• •Use Authentic, Empathetic Language: Speak from a place of understanding and shared experience, especially when addressing parents or those new to barefoot shoes. Use terms like "journey," "discover," "natural," "freedom."
• •Educate, Don't Just Sell: Provide valuable information about foot mechanics, the benefits of minimalist footwear, and tips for transitioning. Position Pyopp as a knowledgeable resource.
• •Maintain Visual Consistency: Ensure imagery across all platforms reflects the natural, simple, and active lifestyle associated with the brand. Use clean, uncluttered visuals.
• •Foster Community Dialogue: Encourage user-generated content, respond to questions thoughtfully, and use inclusive language like "Pyopple" to build a sense of belonging and shared purpose.

Social Perception

Trusted by Parents, Respected within Barefoot Community, Innovative for its Region, Customer-Centric (with limitations), Positive (Generally)

Copy Examples

• •Headline: Rediscover Your Foundation. Body: Our feet were designed to move, to feel, to connect. Pyopp Barefoot shoes honor that natural wisdom. Experience the freedom of #AlmostBarefoot.
• •Headline: Little Steps, Big Development. Body: Support your child's healthy foot growth from their very first adventures. Pyopp kids' shoes are designed to be as close to barefoot as possible – because we were born barefooted for a reason.
• •Headline: The Pyopp Fledge Difference: Strength, From the Ground Up. Body: Engineered in Indonesia, our adult barefoot footwear empowers you to move naturally, build strength, and connect with your environment. Feel the terrain, embrace your journey.
• •Headline: Join the Pyopple! Body: More than just shoes, it's a community dedicated to natural movement and mindful living. Share your #PyoppStyle and how you embrace the #BarefootJourney.
• •Headline: From Our Family to Yours. Body: Pyopp began with a parent's search for the best. That care is crafted into every pair. We're committed to bringing harmony and the best of Indonesian creation to homes worldwide.