Tono de Marca

aspirational yet approachable, creative, and confident

Valores de Marca

• •Uniqueness & Individuality
• •Sustainability
• •Creativity & Self-Expression
• •Quality Craftsmanship

Mejores Prácticas

• •Lead with Individuality: Always emphasize the one-of-a-kind nature of the products. Use words like "unique," "one-of-one," "custom," "reworked," and "yours alone" to reinforce exclusivity.
• •Use Confident & Empowering Language: The copy should empower the customer to be bold. Use active, confident language. Phrases like "make a statement," "own your style," and "dare to be different" align with the brand's confident tone.
• •Tell the Story of the Garment: Briefly mention the transformation process. This highlights the value of upcycling and the creative effort involved. For example, "From forgotten denim to your new favorite jacket."
• •Keep it Conversational and Authentic: Mirror the approachable tone of the social media presence. Write as if you're talking to a friend who loves fashion. Use emojis where appropriate (especially on social media) to add personality.
• •Highlight the Sustainable Aspect Subtly: Weave in the value of sustainability without being preachy. Mentioning that pieces are "reworked" or "upcycled" is often enough. The instruction for a piece to "last another lifetime" is a perfect example of integrating this value into the brand's narrative.

Percepción Social

The public perceives pynnandsew as a trendy, authentic, and desirable independent brand. Customers are drawn to the exclusivity of the one-of-a-kind pieces and the distinct aesthetic that blends edginess with feminine details. The brand is seen as a go-to source for statement pieces that can't be found in mainstream retail. The founder's personal brand is deeply intertwined with the business, and her style is a major draw for the audience.

Ejemplos de Copy

• •Why blend in when you were born to stand out? ✨ Our latest 1/1 rework is here to give your wardrobe the main character energy it deserves. Hand-pinned, hand-stitched, and created just for you. Tap to shop before it's gone forever.
• •Watch me turn this basic thrifted blazer into your dream jacket. A little bit of lace, a few custom pins, and a whole lot of love. This is more than just a jacket; it's a statement. #upcycledfashion #reworkedclothing #fashionDIY
• •At pynnandsew, we believe fashion should be fun, fearless, and sustainable. We hunt for forgotten gems and breathe new life into them, creating one-of-a-kind pieces that tell a story. Your story. Wear it loudly.
• •Subject: Your closet is calling. New reworks inside. Tired of the same old styles? We've been busy creating pieces that are anything but ordinary. Our new collection of hand-reworked denim and blazers just dropped. Find your next favorite outfit-maker.
• •Have a vision? Let's bring it to life. Our custom order service lets you co-create the jacket or jeans of your dreams. From concept to creation, we'll work with you to make a piece that is uniquely, unapologetically you.