Brand Tone

Playful and Fun, Comfort-Oriented, Family-Friendly, Informal and Accessible

Brand Values

• •Comfort
• •Fun/Joy
• •Variety/Selection
• •Accessibility (Price/Convenience)

Best Practices

• •Embrace Playful Language: Use lighthearted words, exclamation points (sparingly), and a generally enthusiastic tone, especially for fun items like kigurumis.
• •Focus on Comfort and Coziness: Continuously highlight the tactile qualities of the pyjamas – softness, warmth, and the feeling of relaxation they provide. Use sensory words.
• •Keep it Simple and Clear: Avoid overly technical jargon. Make product descriptions easy to read and understand for a broad audience.
• •Be Inclusive: Address a wide range of customers (men, women, children, families) in your general messaging.
• •Maintain a Positive and Upbeat Vibe: Ensure the overall messaging evokes feelings of happiness, relaxation, and fun, aligning with the nature of the products.

Social Perception

Customers expect pyjamas, especially themed ones like kigurumis, to be made of soft, durable, and comfortable materials. Accurate sizing is crucial. Unique and fun designs are a significant draw. Customers appreciate quality and value for money. Responsive and helpful customer service is valued.

Copy Examples

• •Headline for Kigurumi Collection: Unleash Your Inner Animal! 🦁 Dive into Cozy Fun with Our Kigurumi Pyjamas. Perfect for lounging, parties, or just being your awesome self!
• •Social Media Post (if they had one): Family movie night just got an upgrade! 🍿👨‍👩‍👧‍👦 Snuggle up in the softest pyjamas for everyone. Sweet dreams guaranteed! #PyjamaShop #FamilyComfort #CozyNights
• •Product Description Snippet (Women's Pyjama Set): Drift off in a cloud of comfort. Our silky-soft pyjama set is designed for dreamy nights and lazy mornings. Because you deserve to relax in style.
• •Email Subject Line: 😴 Ready for Ultimate Comfort? Your Coziest Pyjamas Await! + Free Shipping!
• •Promotional Banner on Website: Sleep Happy, Live Playfully! Explore Our Huge Range of Fun & Comfy Pyjamas for All Ages.