Brand Tone

Artistic, Convivial, and Sophisticated; friendly and personal, using evocative language focused on the experience of gathering and celebrating, with playful creativity and a refined, yet approachable, elegance.

Brand Values

• •Celebration of Togetherness
• •Artisanal and Unique Design
• •Quality and Sustainability
• •Thoughtful Gifting

Best Practices

• •Emphasize the 'Why' Behind the 'What': Always connect the product (the candles) to the experience they facilitate (joyful hosting, creating memories). Instead of just "beautiful candles," use phrases like "candles for the heart of your home" or "the start of a great night in."
• •Use Evocative and Sensory Language: Words like "flicker," "glow," "ambiance," "belly laughs," and "convivial" help to paint a picture and appeal to the emotions associated with social gatherings.
• •Maintain a Personal and Passionate Voice: The brand's story is deeply connected to its founder. Using "we" and sharing the passion behind the designs (e.g., "inspired by our founder's love for art") makes the brand more relatable and authentic.
• •Keep it Sophisticated but not Stuffy: The tone is elegant, but also warm and inviting. Avoid overly formal or technical jargon. The playful names of the candles are a good example of this balance.
• •Let the Visuals and a Few Choice Words Do the Talking: On platforms like Instagram, the unique design of the candles is the star. The copy should complement the visuals, not overpower them. Short, witty, and evocative captions are often more effective than long paragraphs.

Social Perception

Highly positive, seen as offering unique, high-quality, and beautifully designed products that elevate a tablescape or home decor. Praised for aesthetic appeal, associated with premium retailers, and resonates with a demographic appreciating artistry, craftsmanship, and fine details of hosting and home styling.

Copy Examples

• •Introducing The Host's Collection. Five new burnable sculptures designed to be the centerpiece of your next memorable gathering. Because every great story starts with a flicker of light and a table full of friends. #PygmalionLondon #TheArtOfHosting
• •Meet 'The Gardener.' A tribute to late summer evenings and conversations that last for hours. Hand-poured with natural wax, it's our little work of art for your table. #PygmalionCandles #Tablescape
• •Give the gift of ambiance. Our hand-poured dinner candles, nestled in beautifully sustainable packaging, are more than a present; they're an invitation to create joyful moments. Find the perfect set for your favorite host. #PygmalionGifts
• •Where Art and Ambience Meet. Elevate your gatherings with our unique, hand-poured dinner candles. Designed for the joy of hosting.
• •Your dinner party called. It wants these. #PygmalionLondon #DinnerPartyDecor