Brand Tone

Empathetic & Supportive, Inspirational & Motivational, Spiritual & Intuitive, Professional & Authoritative, Authentic & Personal

Brand Values

• •Transformation & Growth
• •Empowerment & Self-Belief
• •Abundance & Fulfillment
• •Authenticity & Alignment
• •Support & Community

Best Practices

• •Always Speak from a Place of Empathy and Understanding: Acknowledge the struggles and aspirations of your audience before offering solutions. Use "we understand," "you might be feeling," "it's common to..."
• •Use Empowering and Positive Language: Focus on possibilities, strengths, and solutions rather than dwelling on problems. Words like "unlock," "discover," "create," "transform," "empower," "illuminate," "abundance," "joy," "potential" should be staples. Avoid overly negative or fear-based messaging.
• •Maintain an Authentic and Personal Voice: Share insights, stories (where appropriate), and connect on a human level. Even when promoting services, ensure the voice feels like it's coming from Sybille or a caring guide. Use "I believe," "my experience has shown," "we're here for you."
• •Infuse Inspiration and Motivation: Encourage action and belief in oneself. Use uplifting quotes (sparingly, or rephrased), pose reflective questions, and paint a picture of what's possible.
• •Ensure Clarity and Professionalism: While being empathetic and spiritual, the copy should also be clear, well-structured, and professional. Clearly articulate the benefits of programs and the process of engagement. Avoid jargon where possible, or explain it simply. This builds trust and credibility.

Social Perception

Trusted Guide/Mentor, Source of Inspiration, Catalyst for Change, Holistic Approach

Copy Examples

• •Headline for a new program: "Unlock Your Inner Abundance: It's Time to Transform Your Reality and Live the Life You Truly Desire."
• •Social Media Post (Facebook/Instagram): "Feeling stuck or overwhelmed? You're not alone. At L'effet Pygmalion, we believe everyone holds the key to their own liberation and joy. Let us guide you back to your innate power. ✨ What's one small step you can take today towards your dreams? Share below! 👇 #Transformation #Empowerment #SelfBelief #LeffetPygmalion"
• •Email Subject Line for a Newsletter: "Sybille's Weekly Wisdom: Are You Ready to Shed Limitations and Embrace Your Potential?"
• •Website Testimonial Introduction: "Hear from souls just like you who dared to say YES to their transformation with L'effet Pygmalion. Their journeys are a testament to the incredible power that lies within each of us."
• •Short Ad Copy: "Tired of dreaming and ready to DO? L'effet Pygmalion offers transformative coaching to help you break through barriers and build a life overflowing with purpose and success. Discover our programs today."