Brand Tone

Professional & Expert, Modern & Creative, Results-Oriented & Client-Focused, Accessible & Encouraging (especially on TikTok)

Brand Values

• •Quality & Excellence
• •Customization & Tailored Solutions
• •Impact & Performance
• •Partnership & Accompaniment
• •Innovation (implied)

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Expert, Innovative, Approachable), corresponding Dos and Don'ts for language, preferred vocabulary, and even sentence structure. Share this with everyone who writes for the brand.
• •Prioritize Clarity and Professionalism: While embracing modern creativity, ensure all copy is grammatically correct, clear, and conveys expertise. Avoid overly casual slang in website copy or formal proposals, but adapt appropriately for social media like TikTok.
• •Focus on Client Benefits & Solutions: Consistently frame your services around how they solve client problems or help them achieve their goals (e.g., transform visitors into loyal customers, propel your business).
• •Maintain Visual and Textual Cohesion: Ensure the tone of your copy aligns with your visual branding. If your designs are modern and clean, your language should reflect that sophistication and clarity.
• •Review and Adapt Regularly: Periodically review your marketing copy across all channels to ensure it remains consistent with your defined brand voice and values, and adapt as your agency evolves or as market trends shift. Seek feedback if possible.

Social Perception

They project themselves as a competent, modern digital design agency catering to businesses looking to establish or enhance their online identity. The French language and Swiss pricing suggest a primary focus on the French-speaking European market. The social media engagement, particularly on Instagram and TikTok, aims to build a perception of a creative and current agency.

Copy Examples

• •Headline: Your Vision, Digitally Crafted. Next Step Agence: Premium logo, web, and app design that converts. Body: Don't just launch, make an impact. We build bespoke digital experiences – from iconic logos to high-performance websites and intuitive mobile apps – that elevate your brand and drive real results. Take the next step with us.
• •Headline: Beyond Design: Digital Solutions That Perform. Body: At Next Step Agence, we don't just create beautiful designs; we engineer digital assets built for growth. Our tailor-made websites and apps are optimized to turn your visitors into loyal customers. Ready for a digital presence that works as hard as you do?
• •Headline: Is Your Brand Ready for its Next Step? Body: From a compelling logo that tells your story to a seamless website that captivates your audience, Next Step Agence provides the expertise to elevate your brand. We deliver premium, custom digital solutions. Let's build your future, together.
• •Social Media Post (Instagram - with a strong visual): Image: Showcase a sleek new logo design. Caption: Logo reveal! ✨ We loved partnering with [Client Name] to craft an identity that’s both modern and meaningful. At Next Step Agence, we believe your logo is the cornerstone of your brand. Ready for yours? #NextStepAgence #LogoDesign #Branding #DigitalAgency #SwissDesign #MadeInSwitzerland
• •Short Video Script (TikTok): (Fast-paced visuals of design work, ending with a client logo) Voiceover/Text Overlay: Idea 👉 Sketch 👉 Design 👉 Impact! We take your vision and turn it into a digital masterpiece. Next Step Agence helps your business shine online. #BrandBuilding #WebAppDesign #LogoInspiration #EntrepreneurTips #NextStep