Brand Tone

Artisanal & Passionate, Vibrant & Playful, Personal & Community-Oriented, Empowering & Celebratory.

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Joy & Vibrancy
• •Authenticity & Transparency
• •Community

Best Practices

• •Always Lead with Passion and Craft: Start with words like "handcrafted," "slow-made," "artisanal," or "made with love" to consistently reinforce the brand's core value of craftsmanship.
• •Use a Vibrant and Sensory Vocabulary: Incorporate descriptive words that evoke color, joy, and feeling (e.g., "vibrant," "playful," "cheerful," "bold," "radiant," "a splash of..."). This aligns the copy with the visual aesthetic of the products.
• •Maintain a Personal and Approachable Voice: Write as if you are speaking directly to a friend. Use "you" and "we," ask questions to encourage engagement, and share personal anecdotes about the creative process or inspirations. The use of friendly emojis ( , , ) is on-brand.
• •Highlight the "Why" Behind the "What": Don't just sell an earring; sell a piece of art, a form of self-expression, or a moment of joy. Explain the inspiration behind a collection or the feeling you hope the wearer experiences.
• •Emphasize Key Benefits Naturally: Weave practical benefits like "lightweight," "comfortable for all-day wear," and "durable" into the romantic, artisanal narrative rather than listing them as sterile bullet points. For example, "Bold enough to make a statement, light enough to forget you're wearing them."

Social Perception

The public and customers perceive Pyaari as a high-quality, trustworthy, and authentic artisan brand. The founder, Nita, is seen as a passionate creator, and this positive association extends to the products themselves. Customers feel they are purchasing a special item made with care, not a mass-produced accessory. The brand is celebrated for its unique aesthetic, vibrant color palettes, and the joy its pieces bring to an outfit.

Copy Examples

• •Meet 'Golden Hour Hues' ✨ Slow-made with sunshine and the dream of a perfect sunset. Each pair is a little piece of art, handcrafted to bring warmth and a vibrant splash of color to your day. Find your new beloved piece. #PyaariPieces #HandmadeJewelry #WearableArt
• •Bold, beautiful, and lighter than a petal. Our 'Monstera Dreams' earrings are designed for a playful statement without the weight. Hand-sculpted from premium polymer clay, because your ears deserve to be both happy and comfortable. #PolymerClayEarrings #StatementJewelry #SlowMade
• •From a simple block of clay to a vibrant, wearable story. This is where the magic happens! Every swirl of color is mixed by hand, every shape is cut with intention. Thank you for supporting the slow-made journey. #ArtisanMade #PyaariProcess #HandcraftedWithLove
• •How do you wear your Pyaari? We love seeing our handcrafted pieces out in the wild, adding a pop of joy to your day! Tag us in your photos to be featured and share the love. #PyaariCommunity #JoyfulStyle #SelfExpression
• •Tired of the same old accessories? Discover Pyaari. We create vibrant, lightweight polymer clay jewelry, slow-made in our Melbourne studio. Each piece is a unique work of art, designed to make you smile. Express your colorful side. #Pyaari #HandmadeInAustralia #UniqueJewelry