Brand Tone

Enthusiastic, Adventurous, Informative, Reassuring, Value-Oriented, Accessible, Direct, and Feature-Focused

Brand Values

• •Performance and Power
• •Value and Affordability
• •Innovation and Technology
• •Eco-Friendliness and Sustainable Mobility
• •Customer Empowerment and Adventure
• •Quality and Reliability

Best Practices

• •Highlight "Power Meets Value": Consistently balance the message of high performance (long range, powerful motors, dual motors) with the accessibility and affordability of the Tesway line.
• •Provide specifications and explain the benefits of features.
• •Maintain a helpful, supportive tone in customer interactions.
• •Create informational content (like blog posts).
• •Actively address customer service concerns and improve responsiveness.

Social Perception

Tesway is perceived positively for its long battery life, powerful motors, and overall value, especially regarding its long range. Some customers mention the bike's weight and customer service as areas for attention. The brand is seen as an emerging provider of high-capacity, powerful e-bikes at competitive price points.

Copy Examples

• •Powering Journeys, Beyond Limits.
• •Ready to own the untamed?
• •200 miles of real-world range.
• •3000W peak power.
• •Discover affordable adventure today.