Brand Tone

Empathetic, Supportive, Informative, Educational, Hopeful, Encouraging, Appreciative, Grateful, Professional

Brand Values

• •Advocacy
• •Support
• •Awareness & Education
• •Community
• •Care & Compassion
• •Empowerment & Self-Reliance
• •Collaboration

Best Practices

• •Always Lead with Empathy: Every piece of copy, whether for fundraising, awareness, or product description, should reflect a deep understanding and compassion for the PWS community.
• •Focus on Impact and Empowerment: Clearly articulate how support (donations, purchases, volunteering) directly benefits individuals with PWS and their families, emphasizing positive outcomes and empowerment rather than solely focusing on challenges.
• •Maintain Clarity and Accessibility: Use clear, straightforward language, especially when explaining PWS or the association's work. Avoid overly technical jargon in public-facing communications. Information should be easy to understand for a broad audience.
• •Be Authentic and Transparent: Share real stories (with consent) and be open about how funds are used. Authenticity builds trust, which is crucial for a non-profit.
• •Ensure Consistency Across All Channels: Whether it's the Shopify store, website, social media, or email newsletters, the tone and core messages should remain consistent, reinforcing the brand's identity and values. Create a simple brand messaging guide if one doesn't exist.

Social Perception

Respected Non-Profit, Resource Hub, Advocate for a Rare Disease

Copy Examples

• •Sip with Purpose. Every cup of our artisan coffee helps brighten the future for children with Prader-Willi Syndrome. Shop now and make a difference.
• •Crafted with love, purchased with heart. ❤️ Our 'Love Shop' features beautiful handmade treasures, like this [Product Name], created within our PWS community workshops. Your support directly empowers individuals with Prader-Willi Syndrome, fostering skills and joy. Link in bio to shop and support! #PWSAtaiwan #PraderWilliSyndrome #SupportRare #HandmadeWithLove #CharityShop
• •A Brighter Tomorrow Starts Today. Your generous gift helps PWSA Taiwan provide vital support, resources, and hope to families navigating the complexities of Prader-Willi Syndrome. Together, we can build an understanding and inclusive community. Donate now and change a life.
• •Understanding Prader-Willi Syndrome is the first step towards acceptance and support. Learn more about PWS and how our association is making a difference in Taiwan. Visit pwsa.org.tw. #PWSawareness #RareDiseaseSupport #PWSAtaiwan
• •Lend Your Heart, Share Your Time. PWSA Taiwan thrives on the dedication of volunteers like you. Join us in creating a supportive environment for individuals with Prader-Willi Syndrome and their families. Discover volunteer opportunities on our website.