Brand Tone

wholesome, traditional, and trustworthy

Brand Values

• •Authenticity and Tradition
• •Quality Ingredients
• •Local Identity
• •Simplicity and Sincerity

Best Practices

• •Emphasize "Taste of Tradition": Consistently use words like "classic," "traditional," "authentic," "hometown," and "heritage" in product descriptions and social media posts to reinforce the brand's core value.
• •Use High-Quality, Natural-Looking Visuals: The photography should make the food look delicious and real, not overly styled or artificial. Focus on natural light and textures that highlight the quality of the ingredients.
• •Maintain a Warm and Approachable Voice: In all communications, from ad copy to customer service responses, maintain a friendly, personal, and respectful tone. Avoid corporate jargon and connect with customers on a human level.
• •Tell the Story of Hualien: Weave the brand's origin story and its connection to Hualien into the marketing narrative. Share content about the local culture or what makes Hualien a special place for food, strengthening the brand's identity as a regional specialty.
• •Keep it Simple and Sincere: The copywriting should be clear, honest, and focused on the product's taste and quality. Avoid making exaggerated claims. The brand's strength lies in its trustworthiness, so the copy should reflect that sincerity.

Social Perception

reliable source for classic Taiwanese snacks and souvenirs.

Copy Examples

• •Taste the flavor of Hualien in every bite. Our classic pork jerky is slow-roasted using a time-honored family recipe, sealing in a savory-sweet taste that brings back cherished memories. This isn't just a snack; it's a piece of tradition.
• •Crispy, flaky, and packed with savory goodness. Our handmade egg rolls are generously filled with premium pork floss for a satisfying crunch in every bite. The perfect companion for your afternoon tea or a delightful treat for someone special.
• •Share a taste of authentic Taiwan. Our Hualien Souvenir Box is carefully curated with our most beloved snacks, from savory jerky to crispy cookies. It's more than a gift; it's a warm gesture of heartfelt sincerity.
• •Remember the simple joy of snacks from your childhood? Our 'Tsai Po Ping' (Radish Cakes) are made with that same classic recipe you love. What's your favorite nostalgic Taiwanese snack? Let us know in the comments!
• •From the heart of Hualien to your home. Pinwei Benpu has been dedicated to crafting authentic and delicious Taiwanese snacks for years. Discover the simple, trustworthy flavors that locals love.