Brand Tone

Professional, Inspiring, Engaging, Celebratory, Inclusive

Brand Values

• •Excellence & Professionalism
• •Integrity & Fair Play
• •Inspiration & Empowerment
• •Community & Connection
• •Growth & Promotion of the Sport
• •Accessibility & Inclusivity

Best Practices

• •Embrace "Bowl Fearless": Consistently weave the "Bowl Fearless" tagline and its underlying message of courage, determination, and empowerment into communications. This should be evident not just in overt mentions but in the overall spirit of the copy.
• •Spotlight Athlete Stories: Regularly feature diverse athlete journeys, focusing on their dedication, resilience, and achievements. This reinforces the inspiring and human side of the brand.
• •Maintain Professionalism in Official Communications: Ensure that all rule explanations, tour announcements, and official statements are clear, concise, and maintain an authoritative yet approachable tone, reflecting the integrity of the sport.
• •Foster Engagement and Community: Use inviting language in social media and fan-facing content. Ask questions, encourage interaction, and celebrate the community aspect of the PWBA, making fans feel like part of the tour.
• •Stay Current and Inclusive: Reflect the PWBA's commitment to inclusivity and evolution in your language. Highlight opportunities for all aspiring female bowlers and emphasize the progressive steps the organization is taking.

Social Perception

Respected Sporting Organization, Source of Inspiration, Entertaining & Exciting, Supportive Community, Evolving & Adapting, Merchandise Quality

Copy Examples

• •Headline (Inspiring, Inclusive): Bowl Fearless. Your Lane Awaits. Join the PWBA Tour and show the world your strength. #PWBA #WomenInSports #BowlFearless *Body:* The PWBA is more than a tour; it's a community dedicated to empowering female athletes. With new streamlined access, your professional bowling journey starts now.
• •Social Media Post (Celebratory, Engaging): WHAT A FINISH! 🏆 Huge congratulations to [Winner's Name] on her incredible victory at the [Tournament Name]! Relive the electrifying final frame and share your favorite moment in the comments below! #PWBAChampion #Bowling #ProBowling #Strike
• •Merchandise Promotion (Professional, Engaging - for shoppwba.com): Official PWBA Gear: Wear the Passion. Crafted for champions and fans alike, our latest collection features premium quality jerseys, hoodies, and accessories. Shop now at shoppwba.com and represent the spirit of professional women's bowling. [Link]
• •Athlete Spotlight (Inspiring, Engaging): Meet [Athlete's Name]! From local lanes to the national stage, her dedication is an inspiration. Learn about her journey, her biggest challenges, and what "Bowl Fearless" means to her. Read the full story on PWBA.com! #PWBAPlayer #RoleModel #Dedication
• •Promotional Ad (Inclusive, Professional): The Future of Bowling is Here. And it includes YOU. The PWBA Tour: Where elite competition meets unparalleled opportunity. Discover upcoming events, athlete stories, and how we're making professional bowling more accessible than ever. Visit PWBA.com. #PWBAForward #BowlingPros