Brand Tone

Expert & Knowledgeable, Classic & Traditional, Passionate & Appreciative, Professional & Refined, Friendly & Welcoming

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Expertise & Specialization
• •Customer Service Excellence
• •Passion for Writing
• •Exclusivity & Uniqueness

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the founding year (1910) and terms like \"specialist,\" \"expert,\" and \"connoisseur\" to reinforce authority and tradition.
• •Use Refined and Evocative Language: Employ vocabulary that speaks to quality, craftsmanship, and the sensory experience of writing (e.g., \"enduring pleasure,\" \"rich in character,\" \"flawless performance,\" \"classic air of paper and ink\").
• •Highlight Uniqueness (Especially Inks): Always feature the distinct qualities of the Akkerman inks and their iconic bottles, as this is a major brand differentiator and point of pride.
• •Maintain a Professional Yet Passionate Voice: Balance sophisticated descriptions with genuine enthusiasm for the products and the art of writing. Avoid overly casual or trendy language.
• •Show, Don't Just Tell, Quality: Instead of simply stating \"high quality,\" describe the materials, craftsmanship, or the writing experience that demonstrates this quality (e.g., \"gold- or palladium-coated nibs guarantee an unparalleled writing experience\").

Social Perception

Highly Respected & Trusted, Authoritative & Knowledgeable, Iconic Inks, A \"Must-Visit\" Store, Reliable & Professional, Associated with Luxury and Quality

Copy Examples

• •Headline: PW Akkerman The Hague: Upholding a Century of Writing Excellence. Body: Since 1910, PW Akkerman The Hague has been the connoisseur's choice for the world's finest writing instruments and our uniquely crafted Akkerman inks. Discover the enduring pleasure of a truly exceptional pen. Call to Action: Explore Our Heritage Collection.
• •Headline: The Soul of Writing, Bottled. Experience Akkerman Inks. Body: More than just color, Akkerman inks are an invitation to expression. Our world-renowned bottles, with their ingenious marble mechanism, cradle inks rich in character, each named for the cherished locales of The Hague. Call to Action: Find Your Signature Hue.
• •Headline: Expert Guidance for Your Next Fine Writing Instrument. Body: At PW Akkerman, our passion is matching you with the perfect pen. Our knowledgeable specialists offer personalized advice, whether you're a seasoned collector or discovering the joy of fountain pens for the first time. Call to Action: Visit Our Store or Consult Us Online.
• •Headline: Timeless Elegance, Modern Precision. The Montblanc Collection at Akkerman. Body: As an authorized dealer, PW Akkerman The Hague proudly presents the exquisite craftsmanship of Montblanc. Experience the pinnacle of writing luxury, a testament to enduring style and flawless performance. Call to Action: Discover Montblanc Craftsmanship.
• •Headline: More Than a Store, A Sanctuary for Writers. Body: Step into PW Akkerman in De Passage and immerse yourself in a world dedicated to the art of writing. Since 1910, we've curated the finest pens and inks for those who cherish the written word. Call to Action: Experience the Akkerman Legacy in The Hague.