Brand Tone

Positive, empathetic, and whimsical with a touch of kawaii.

Brand Values

• •Emotional Well-being & Self-Expression
• •Creativity & Imagination
• •Community & Connection
• •Authenticity
• •Positive Affirmations

Best Practices

• •Use positive and uplifting language to create a sense of joy and wonder.
• •Emphasize empathy and support, particularly when discussing emotions.
• •Connect to core values such as emotional well-being, self-expression, and creativity in all communications.
• •Incorporate the brand's kawaii aesthetic and dreamy imagery to maintain a consistent visual and verbal identity.
• •Encourage community engagement by highlighting shared feelings and experiences.

Social Perception

The brand is perceived as cute, dreamy, and positive, with a focus on emotional well-being and self-care. Customers appreciate the personal touch and the artist's direct involvement.

Copy Examples

• •Whether you're feeling like a brave Momomoon Ninja or needing a cozy moment, remember that our art is here to bring a smile and a touch of wonder to your world...
• •Explore your inner world with our 'Breeds of Self' collection, designed to encourage self-discovery and emotional expression.
• •Our Kawaii Stationery Mystery Capsules are packed with love and designed to bring a little joy to your daily life!
• •Take a moment for yourself with our self-care collection, filled with positive affirmations and comforting characters to brighten your day.
• •Join the Momomoon community and connect with others who understand the power of emotions and self-expression.