Brand Tone

Supportive and Empathetic, Professional and Informative, Reassuring and Trustworthy, Caring

Brand Values

• •Quality of Life and Independence
• •Comfort and Safety
• •Problem Solving
• •Ergonomics and Functionality
• •Customer Support/Care

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's personality, tone adjectives (e.g., empathetic, professional, reassuring), do's and don'ts for language, and examples. This ensures everyone writing for the brand is aligned.
• •Always Focus on the Customer's Needs and Feelings: Use language that shows understanding and empathy for their challenges and aspirations. Address their pain points directly and offer solutions that genuinely improve their quality of life.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon unless addressing medical professionals. Information should be easy to understand, especially for an older demographic or those who may be feeling vulnerable. Ensure straightforward navigation and clear calls to action.
• •Maintain a Supportive and Positive Stance: While acknowledging difficulties, the overall tone should be empowering and hopeful, focusing on the solutions and benefits the products provide (e.g., "Nie wieder Probleme beim Aufstehen" - No more problems getting up).
• •Ensure Consistency Across All Channels: Whether it's website copy, product descriptions, email communication, or any potential social media, the tone should remain consistent to build trust and a recognizable brand identity. Regularly audit content to check for consistency.

Social Perception

As a Provider of Essential Aids, Specialized Retailer, Potentially Distributed Brand, Limited Direct Brand Engagement Visible

Copy Examples

• •Headline for a Lift Chair: Rediscover Effortless Movement. Our ComfortLift chairs gently support you, bringing back ease and independence to your daily life.
• •Product Description Snippet for a Rollator: Step confidently into your day. The Rehacomfort Rollator offers secure stability and ergonomic design, so you can enjoy your walks with peace of mind.
• •Email Subject Line for a Seasonal Offer: Give the Gift of Comfort & Freedom This Season | Explore Rehacomfort Solutions
• •Website 'About Us' Excerpt: At Rehacomfort, we believe everyone deserves to live comfortably and maintain their independence. That's why we meticulously design and source high-quality aids, developed with experts, to support you and your loved ones in everyday life.
• •Social Media Post (if active): Tired of struggling with daily tasks? Our innovative aids are here to help. From easy standing to comfortable bathing, discover how Rehacomfort can make your life simpler and more enjoyable. #Rehacomfort #DailyLivingAids #Independence #QualityOfLife