Brand Tone

Passionate & Creative, Quality-Conscious & Craft-Oriented, Customer-Centric & Appreciative, Inspirational & Evocative

Brand Values

• •Creativity & Unique Design
• •Quality & Craftsmanship
• •Personalization & Storytelling
• •Passion for Travel & Exploration
• •Customer Connection

Best Practices

• •Emphasize Craftsmanship and Quality: Always use descriptive language that highlights the precision, materials, and artistry involved in creating the products (e.g., "meticulously crafted," "premium wood," "intricate detail").
• •Evoke Emotion and Connection: Connect with the customer's aspirations, memories, and desire for unique self-expression. Use words that inspire wanderlust, nostalgia, or pride in their personal story.
• •Maintain a Passionate and Authentic Voice: Let the genuine love for design and travel shine through. Avoid overly corporate or generic language. Share the "why" behind the creations.
• •Focus on "Unique" and "Personalized": Consistently reinforce that these are not mass-produced items but special pieces that can be tailored or hold personal significance.
• •Engage with a Storytelling Approach: Encourage customers to see the products as part of their own narrative. Use questions and prompts that invite them to share their experiences or dream about future ones.

Social Perception

Customers generally perceive the brand positively, appreciating the uniqueness and aesthetic appeal of the products. The brand is seen as a provider of distinctive decor items that can be personalized, making them suitable for gifts or personal statements. There's an appreciation for the travel-themed items, which resonate with a desire for adventure and memorable experiences. The Facebook page shows interaction with customers, promotions, and sharing of user-generated content, fostering a sense of community.

Copy Examples

• •Headline: Chart Your Adventures. Adorn Your Walls. Body: Bring the world home with our exquisitely crafted wooden maps. Each piece is a testament to your journey, meticulously laser-cut to inspire your next escape. Discover your story in every detail. Call to Action: Explore Collections | Design Your Own
• •Headline: More Than Decor, It's Your Story. Body: At The Puzzle Design, we believe your walls should tell your tale. Our unique wooden art, from intricate cityscapes to inspiring world maps, is crafted with passion and precision. What story will you tell? Call to Action: Shop Unique Pieces
• •Headline: The Art of Precision. The Heart of Your Home. Body: Experience the unmatched quality of laser-cut craftsmanship. Our wooden maps and decor are made from the finest materials, designed to be a timeless centerpiece in your space. Call to Action: Discover Our Craft
• •Headline: Gift a World of Memories. Body: Searching for a truly unique gift? Our custom wooden maps capture cherished places and unforgettable journeys. Create a personalized piece that speaks volumes. Call to Action: Create a Custom Map
• •Headline: Fuel Your Wanderlust, Beautifully. Body: Let your decor ignite your dreams of travel. The Puzzle Design offers stunning wooden wall art that’s more than just decoration—it’s an invitation to explore. Call to Action: Get Inspired