Brand Tone

Calm, Inclusive, Artistic, and Community-Oriented

Brand Values

• •Inclusivity & Acceptance
• •Community & Connection
• •Artistic Collaboration
• •Well-being & Mindfulness
• •Local Pride

Best Practices

• •Lead with "Calm" and "Inclusive": In all marketing copy, from social media bios to product descriptions, the concepts of being a "low-sensory," "quiet," and "neurodiverse-aware" space should come first. This is your core differentiator.
• •Champion Your Artists: Whenever promoting a puzzle, always tag, name, and celebrate the local artist who created the work. Frame it as a partnership. This reinforces your "Artistic" and "Community" values.
• •Use "We" and "Our Community": Write in a collective, welcoming voice. Use language that fosters a sense of belonging, such as "our space," "join our community," and "we created this for you." This speaks to your community-oriented value.
• •Emphasize the Tangible Experience: Focus on the feeling of the physical space and the act of doing a puzzle. Use sensory words like "unwind," "focus," "calm," "connect," and "piece together" rather than transactional e-commerce language.
• •Stay Authentic and Mission-Focused: Regularly remind your audience why you exist. Share stories about the positive impact of the space, highlight your CIC status, and talk about your mission to provide a welcoming environment. This builds a brand that people connect with emotionally, not just purchase from.

Social Perception

The public perceives Puzzle Bored as a valuable and unique community asset, seen not just as a business, but as a much-needed "quiet, sober space" in Brighton. Customers frequently mention the friendly staff and welcoming atmosphere. The high demand for their offerings indicates a strong and loyal local following. Online, they are positively described as an "ideal" cafe for those who dislike noisy environments and a safe space for the neurodivergent community, recognized as a destination that successfully combines coffee, puzzles, and well-being.

Copy Examples

• •Art you can piece together. ✨ We've partnered with Brighton's own @[ArtistHandle] to bring their incredible street art from the lane to your living room. This is more than a puzzle; it's a slice of our city's creative soul. Available now online and in our quiet New Road cafe. #PuzzleBored #BrightonArtists #StreetArtPuzzle #MindfulMoments #ShopLocalBrighton
• •Your calm in the city. Unplug and unwind in our low-sensory, neurodiverse-aware puzzle cafe. No loud music, no pressure. Just good coffee, great puzzles, and a space to simply be.
• •Tired of the noise? We get it. That's why we created Puzzle Bored. A quiet, welcoming cafe in the heart of Brighton where the main events are puzzles, board games, and genuine connection. It's a space designed for calm, especially for our neurodivergent friends and anyone needing a break from the hustle. Come find your focus. 27 New Road, Brighton.
• •Connect & Create: Announcing Our Next Writing Workshop! Hi [Name], Find your flow at Puzzle Bored. We're excited to host another 'Words & Wood' writing workshop in our quiet space. Join us for an evening of gentle creativity, guided prompts, and the calming click of puzzle pieces in the background. A perfect, low-pressure environment to let your ideas unfold. All are welcome.
• •POV: You found a cafe that's... actually quiet. Low sensory. Neurodiverse-friendly. Full of art. And puzzles. 📍 Puzzle Bored, Brighton