Brand Tone

Elegant & Stylish, Functional & Practical, Customer-Centric & Caring, Passionate & Enthusiastic, Trustworthy & Transparent

Brand Values

• •Quality Craftsmanship
• •Design Excellence
• •Functionality & Practicality
• •Customer Satisfaction
• •Trust & Transparency
• •Sustainability
• •Personalization

Best Practices

• •Highlight how their furniture helps create a personalized, stylish, and comfortable home (e.g., 'help *you* create a home that reflects *your* personality').
• •Weave brand values like quality, craftsmanship, sustainability, and customer care into product descriptions, about sections, and marketing materials.
• •Aligning with the value of transparency, ensure all copy is clear, honest, and provides genuine information about products and services.
• •Emphasize core values consistently
• •Maintain Clarity and Transparency

Social Perception

Customers perceive the brand positively, appreciating the modern, elegant, and functional designs, the quality of the furniture, and the helpfulness of the customer service team. They are seen as a provider of stylish solutions for various home areas like dining rooms, kitchens, and bedrooms. The brand aims to be seen as a source for transforming living spaces into havens that reflect personal style.

Copy Examples

• •Let us help you craft a home you'll love for years to come.
• •We're passionate about bringing you high-quality, thoughtfully designed furniture that makes your house a home.
• •Explore our collections and find pieces that speak to you.
• •Kova Design is committed to quality craftsmanship, sustainable practices, and transparent service, ensuring you invest in pieces you can trust.
• •Your dream home is within reach.