Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Approachable & Welcoming, Story-driven & Authentic, Quality-conscious & Curated, Hedonistic & Experience-Oriented

Brand Values

• •Purity & Authenticity: Specializing in natural, organic, and biodynamic wines.
• •Passion: A profound love for wine and sharing that passion with others.
• •Expertise & Quality: Leveraging Cathy Moerdijk's extensive knowledge and award-winning background to select and offer high-quality wines.
• •Storytelling: Believing that every wine has a unique story to tell.
• •Customer Experience & Joy: Aiming to bring happiness and a deeper appreciation of life to customers through wine.
• •Education & Sharing: Offering courses and a wine club to help people learn and discover more about wine.
• •Gastronomic Synergy: Strong connection between wine and food, enhancing the overall culinary experience (linked with Puur Zee).
• •"Caring is Sharing": A motto reflecting their desire to connect with people through wine and gastronomy.

Best Practices

• •Embody Cathy's Voice: Write as if Cathy Moerdijk, with her blend of expertise, passion, and warmth, is speaking directly to the customer. Use "I" and "we" to create a personal connection.
• •Highlight Expertise Authentically: Weave in references to Cathy's awards, experience, and the careful curation process without sounding arrogant. The goal is to build trust and convey quality.
• •Tell the Story: Focus on the narrative behind the wines – the winemakers, the terroir, the natural processes. Connect the wine to an experience or a feeling.
• •Use Passionate & Evocative Language: Employ words that convey enthusiasm, joy, discovery, and the sensory experience of tasting wine (e.g., "vibrant," "soulful," " captivating," "journey").
• •Maintain a Focus on Purity and Quality: Consistently reference the commitment to natural, organic, biodynamic, and high-quality wines, reinforcing the "Puur" (Pure) aspect of the brand.

Social Perception

Puur Wijn, largely through the persona of Cathy Moerdijk, is perceived as a high-quality, expert-driven source for unique and often natural/organic wines. The association with the successful Puur Zee restaurant and Imko Binnerts further enhances its image of quality and gastronomic excellence. Cathy Moerdijk is seen as a highly respected and awarded wine professional. The brand is likely perceived as trustworthy and dedicated to providing exceptional wine experiences and knowledge. Customers probably see it as a place for discovery, quality, and personal guidance in the world of wine.

Copy Examples

• •Headline: Beyond the Bottle: Discover Wines with a Soul. Body: At Puur Wijn, every wine tells a story. Handpicked by award-winning expert Cathy Moerdijk, our collection of natural, organic, and biodynamic wines invites you on a journey of taste and passion. Find your next adventure in a glass.
• •Headline: Taste the Passion. Share the Joy. Body: For us, wine is more than a drink – it's a life's passion. Join Cathy Moerdijk, your guide to the world of pure wines, and explore unique flavors from dedicated winemakers. Let's raise a glass to the moments that matter. "Caring is sharing."
• •Headline: Unlock Your Inner Sommelier. Body: Curious about natural wines? Eager to deepen your appreciation? Our wine courses and exclusive club, led by renowned sommelier Cathy Moerdijk, offer an approachable path to expertise. Embrace the art of wine, embrace life!
• •Headline: From Our Hearts to Your Table. Body: With over 40 years of gastronomic expertise, we bring you wines that are not just pure in origin, but rich in character. Each bottle in the Puur Wijn shop is a promise of quality and an unforgettable experience.
• •Headline: The Puur Wijn Experience: Where Every Sip is a Celebration. Body: Adventure-seeking hedonists, welcome! Puur Wijn is your online cellar for exceptional wines that inspire and delight. Selected with love and unparalleled expertise, because life’s too short for anything but the best.