Brand Tone

Aspirational, serene, and knowledgeable, maintaining an air of sophisticated expertise. The language is evocative and sensory, aiming to create a feeling of indulgence, self-care, and connection to nature, while respectfully educating consumers.

Brand Values

• •Natural & Pure
• •Ethical & Sustainable
• •Handcrafted Quality
• •Holistic Well-being
• •Efficacy & Luxury

Best Practices

• •Emphasize the Ritual: Frame the use of products not as a routine, but as a mindful, luxurious "ritual." Use words that evoke a sense of ceremony, peace, and self-care.
• •Lead with Nature and Purity: Always highlight the natural, handcrafted, and Swiss origins of the products. Use sensory language to describe the natural ingredients and their scents.
• •Maintain a Knowledgeable, Yet Gentle Tone: Educate the consumer about the benefits of unique ingredients without being overly technical or clinical. The tone should be that of a trusted guide.
• •Use Aspirational and Evocative Language: Words like "glow," "radiance," "serenity," "velvety," and "luminous" should be staples in the brand's vocabulary to paint a picture of the desired outcome.
• •Incorporate the "Mind, Body, Soul" Connection: Consistently message that puurpur is about holistic well-being. Connect the physical benefits of the products to a deeper sense of inner peace and balance.

Social Perception

Perceived as a high-end, trustworthy, and effective artisanal cosmetics line. Customers feel a personal connection to the products and the brand's founder, seeing it as a niche, luxury brand that delivers on promises of quality and natural purity, driven by a founder's passion.

Copy Examples

• •Indulge your skin in the velvety embrace of our MAHILA Beauty Facebalm. Handcrafted with alpine botanicals and ancient wisdom, it’s more than skincare—it’s a daily ritual of renewal. Melt away the day and awaken to a radiant, serene glow. Your journey to pure beauty begins here.
• •Simplicity is the ultimate sophistication. Our formulas are crafted with only the purest, most potent natural ingredients because we believe your skin deserves nothing less. Transform your routine from a task to a treasured ritual. ✨ #puurpur #NaturalLuxury #SwissBeauty #MindfulSkincare
• •Rediscover your skin's innate vitality. This week, we celebrate the power of Cacay oil, a cold-pressed gold that works to regenerate and soothe. Experience this potent ingredient in our signature serums and feel the puurpur difference—where nature and luxury unite.
• •KASHI Botanical Toner: A symphony of nature's finest to calm, tone, and prepare your skin. Each drop is a promise of purity, enhancing the efficacy of the products that follow. Mist onto skin and breathe in the tranquility. For a complexion that is balanced, vibrant, and truly alive.
• •Tired of complicated routines and synthetic ingredients? Your skin is calling for something pure. Something real. Discover puurpur, the Swiss artisanal skincare line made with passion, ethics, and the finest natural extracts. Feel the luxury. See the results. Shop our collection now.