Brand Tone

Reliable, practical, and trustworthy

Brand Values

• •Quality
• •Reliability
• •Practicality
• •Customer Satisfaction
• •Trustworthiness

Best Practices

• •Use clear and direct language, avoiding overly technical terms.
• •Emphasize the value and practicality of products for specific rooms.
• •Maintain a tone that builds trust and assures legitimacy.
• •Highlight the benefits of shopping with Indigo, addressing potential concerns about generic Shopify stores.
• •Showcase customer satisfaction and positive experiences to reinforce a positive brand image.

Social Perception

A trusted provider of quality home furnishings and decor, known for practicality, reliability, and customer satisfaction.

Copy Examples

• •Transform your Sala (Living Room) into a cozy haven with our curated collection of comfortable and stylish furniture.
• •Upgrade your Cozinha (Kitchen) with our durable and efficient appliances, designed to make cooking a joy.
• •Create a serene Quarto (Bedroom) retreat with our luxurious bedding and relaxing decor.
• •Optimize your Escritório (Office) for productivity with our ergonomic and functional furniture solutions.
• •Enhance your Banheiro (Bathroom) with our elegant and practical accessories, designed for comfort and convenience.