Brand Tone

Professional and Reliable, Direct and Informative, Friendly and Approachable, Helpful and Customer-Oriented

Brand Values

• •Comprehensive Solutions/One-Stop Shop
• •Customer Focus & Personal Service
• •Reliability and Efficiency
• •Quality
• •Modernization/Innovation
• •Sustainability (Emerging)

Best Practices

• •Always Prioritize Clarity and Professionalism: As a B2B supplier, the core message should always be about reliable service and quality products. Avoid overly casual slang or jargon that might undermine this.
• •Maintain a Helpful and Solution-Oriented Voice: Frame copy around how Putzkartell solves a problem or meets a need for the business customer (e.g., "save time," "ensure hygiene," "optimize your takeaway business").
• •Incorporate Trust-Building Language: Use words like "reliable," "quality," "partner," "expert," and "comprehensive" to reinforce their dependability.
• •Be Direct and Action-Oriented in CTAs: Clearly guide users on what to do next (e.g., "Shop Now," "Request a Quote," "Learn More," "Contact Us").
• •Adapt Slightly for Different Platforms (while keeping core values): Website/B2B Communications: More formal, detailed, and professional. Social Media (Instagram): Can be slightly more conversational and visually driven, using emojis where appropriate for a friendly touch, but still linked to professional offerings. Keep the German language for regional targeting if that remains the focus.

Social Perception

B2B Wholesaler, Regional Player, Reliable Supplier, Growing and Adapting

Copy Examples

• •Headline: Your Trusted Partner for All Things Clean and Packaged. Body: At Putzkartell, we understand the demands of your business. Get reliable, quality supplies from cleaning agents to gastronomy packaging, all in one place. Order easily online or via our app! Call to Action: Explore Our Full Range.
• •Headline: Focus On Your Business, We'll Handle the Supplies. Body: Running a restaurant or cleaning service is demanding. Let Putzkartell take the hassle out of sourcing essential hygiene products, professional cleaning chemicals, and takeaway containers. Quality you can trust, delivered to your door. Call to Action: Get Your Custom Quote Today!
• •Headline: The Right Tools for a Spotless Reputation. Body: From high-performance degreasers to eco-friendly disposables, Putzkartell equips your business with everything needed for impeccable hygiene and service. Based in Nuremberg, serving you with dedication. Call to Action: Discover Our Professional Lines.
• •Social Media Post (Instagram - with an image of a new eco-friendly product): Text: ✨ Neu im Sortiment! ✨ Unsere neuen nachhaltigen To-Go Becher sind da! Perfekt für umweltbewusste Gastronomen. 😉 Bestellt jetzt und zeigt euren Kunden, dass euch Nachhaltigkeit am Herzen liegt! #Putzkartell #Nachhaltigkeit #Gastrobedarf #Umweltfreundlich #Nürnberg (Translation: ✨ New in Stock! ✨ Our new sustainable To-Go cups have arrived! Perfect for environmentally conscious restaurateurs. 😉 Order now and show your customers that you care about sustainability!) Call to Action: Link in Bio to Shop!
• •Email Subject: Streamline Your Supply Chain with Putzkartell. Body: Dear [Business Name], Tired of juggling multiple suppliers? Putzkartell offers a comprehensive range of cleaning, hygiene, and packaging solutions tailored for [Their Industry, e.g., Gastronomy]. Enjoy easy ordering, reliable delivery, and personal support. Let's make your procurement simpler. Call to Action: Visit Our Wholesale Shop.