Brand Tone

aspirational, premium, and community-focused

Brand Values

• •Excellence & Quality
• •Innovation & Technology
• •Improvement & Performance
• •Community & Social Experience
• •Passion for Golf

Best Practices

• •Focus on the "Why": Always connect product features or services back to the core benefits for the golfer – lower scores, enhanced enjoyment, a premium experience, or a sense of community.
• •Use Premium & Evocative Language: Employ words that convey quality, sophistication, and the positive emotions associated with golf (e.g., "precision," "mastery," "elevate," "unforgettable," "exclusive," "championship").
• •Highlight Technology & Expertise: Consistently mention the advanced technology (like YottaTech) and the availability of expert PGA/LPGA professionals to reinforce the brand's authority and commitment to game improvement.
• •Emphasize the Dual Nature – Improvement & Entertainment: Balance copy to appeal to both serious golfers seeking performance gains and those looking for a fun, upscale social experience. Talk about both the "art and science of putting" and the enjoyment of the venue.
• •Maintain a Confident & Inviting Voice: Project confidence in the brand's offerings and expertise while remaining welcoming and inclusive to golfers of all levels. Use calls to action that encourage engagement and visits.

Social Perception

high-end, innovative, and enjoyable destination for golf enthusiasts

Copy Examples

• •Headline: Unlock Your Lowest Scores. Experience the Future of Putting. Body: At Putting World, we've redefined the art of putting. Our state-of-the-art facility, featuring YottaTech motion capture and expert PGA/LPGA instruction, is designed for one purpose: to help you conquer the greens. Discover precision, feel, and unparalleled improvement. Visit our Golf Shop for the finest putters and gear, then test your skills on our 18-hole championship putting course. Your journey to putting excellence starts here.
• •Headline: More Than a Game. It's an Experience. Body: Welcome to Putting World – Scottsdale's premier destination for golf, entertainment, and culinary delights. Perfect your putt with cutting-edge technology, browse exclusive gear in our Golf Shop, and unwind at Bar19 with our chef-inspired menu. Whether you're a seasoned pro or new to the game, an unforgettable experience awaits. Join our community.
• •Headline: The Ultimate Golfing Gift Awaits. Body: Spoil the golfer in your life with the exclusivity of Putting World Golf Shop. From limited-edition putters to advanced training aids and stylish apparel, find everything needed to elevate their game. Or, give the gift of an unparalleled experience with a PW Putt Pass or a fitting session in our Performance Studio.
• •Headline: Precision Engineered. Passionately Delivered. Body: Step into the Putting World Golf Shop and discover a curated collection of the world's finest putting equipment. We believe in the power of precision, offering only gear that meets our exacting standards. Elevate your game with tools trusted by champions and advice from professionals dedicated to your success.
• •Headline: Where Champions Are Made (And Good Times Are Had). Body: Putting World isn't just about sinking more putts; it's about fostering a love for the game in a vibrant, upscale environment. Improve your skills with expert coaching, get fitted for the perfect putter in our shop, and celebrate your victories at Bar19. Bring friends, family, or colleagues – the green is open to all.