Brand Tone

humorous, irreverent, and direct

Brand Values

• •Humor and Confidence
• •Modern Masculinity
• •Directness and Simplicity
• •Community and Relatability

Best Practices

• •Consistently use wit and humor in all copy, from website banners to social media captions. This is the core of the brand's personality.
• •While the tone is edgy, it should remain clever and avoid being overly vulgar. The goal is to be funny and relatable, not offensive.
• •Frame the benefits of grooming around confidence and self-care, rather than just aesthetics.
• •Use a conversational and informal tone when interacting with followers on social media. Ask questions, respond to comments, and share user-generated content to build a loyal community.
• •Whether it's an email, a tweet, or a product description, the voice should be unmistakably Putther. This consistency builds brand recognition and trust.

Social Perception

The public perception of Putther appears to be largely positive within its target demographic. Customers and followers on social media respond well to the brand's humor and directness. The brand is often discussed in the context of being a more accessible and fun alternative to more established grooming companies. On platforms like Reddit, users sometimes compare Putther to its competitors, highlighting its marketing style. There is also a distinct community around a YouTuber named Putther, known for gaming content, which creates some online confusion. However, the grooming brand has successfully carved out its own identity. The overall sentiment is that the brand is effective at making the topic of male grooming less intimidating and more approachable.

Copy Examples

• •Headline: Your balls will thank you. Body: Stop negotiating with dull razors and risky scissors. The Putther Trimmer is designed for your most valuable assets. Precision-engineered for a nick-free trim, every time.
• •Social Media Post (Instagram/Twitter): Image: A picture of a man confidently shrugging. Text: That feeling when you know you're fresh downstairs. #Putther #GroomingGame
• •Email Subject Line: Don't let your jungle become a legend. Body: It's time to take control. Our Ultimate Grooming Kit has everything you need to keep things clean, fresh, and civilized. Tame the beast, effortlessly.
• •Product Description (for "The Freshener"): Think of it as a breath mint for your boys. A quick spritz of The Freshener neutralizes odor and soothes skin, leaving you feeling cool and confident all day long. Because hygiene doesn't stop at your armpits.
• •Ad Copy (Short Video Script): (Scene: Man awkwardly trying to trim with scissors) V.O.: Still using ancient artifacts? It's 2025. Upgrade your toolkit. (Scene: Man smoothly using the Putther Trimmer) V.O.: Putther. Grooming for the modern man. Simple. Safe. Smooth.