Tono de Marca

Supportive and Empathetic, Informative and Knowledgeable, Trustworthy and Reliable, Friendly and Approachable, Quality-Focused

Valores de Marca

• •Comfort and Wellbeing
• •Quality and Durability
• •Customer Care and Support
• •Heritage and Family Values
• •Trust and Expertise
• •Sustainability (emerging)

Mejores Prácticas

• •Focus on the Solution, Not Just the Product: Emphasize how the products solve a customer's problem (e.g., "Wake up pain-free" rather than just "Memory foam pillow").
• •Use Empathetic Language: Show understanding of the customer's discomfort or needs (e.g., "We know how debilitating back pain can be...").
• •Highlight Trust Markers: Consistently mention "UK-Made," "Family-Run," "Since 1979," "Recommended by Medical Professionals," and product guarantees to reinforce reliability.
• •Maintain a Helpful and Informative Stance: Provide clear explanations of product benefits and features. Offer advice and guidance where appropriate, positioning the brand as an expert.
• •Incorporate Customer Voice (Subtly): Reflect the positive sentiments and keywords found in customer reviews (e.g., "life-changing comfort," "finally a good night's sleep") to resonate with potential buyers.

Percepción Social

Positive Customer Experiences, Trusted Brand, Helpful and Responsive, Good Value for Money, Specialist Provider

Ejemplos de Copy

• •Headline: End Back Pain & Rediscover Comfort. Our UK-Made Supports Are Designed For You. Body: For over 40 years, Putnams has been dedicated to crafting high-quality, ergonomic solutions that bring real relief. As a family-run British company, we understand the importance of daily comfort. Explore our range, recommended by medical professionals, and find your perfect support today.
• •Headline: Sleep Soundly, Wake Refreshed. The Putnams Pillow Difference. Body: Tired of restless nights? Our expertly designed pillows, from cooling memory foam to natural British wool, provide the tailored support your neck and spine need. Handmade in Devon, discover why thousands trust Putnams for a better night's sleep.
• •Headline: Your Partner in Pregnancy Comfort. Support Every Step of the Way. Body: Experience pregnancy with greater ease. Our specially designed pregnancy pillows and supports are crafted to gently cradle and support your changing body, helping you rest comfortably. Trust Putnams, caring for mums-to-be for generations.
• •Headline: Don't Let Discomfort Dictate Your Day. Invest in Your Wellbeing. Body: Whether at the office, driving, or relaxing at home, our pressure relief cushions and ergonomic supports are here to improve your posture and alleviate pain. UK-made quality you can rely on, day after day.
• •Headline: The Secret to a Healthier Back? It Might Be Your Chair. Body: Upgrade your sitting experience with our renowned kneeling chairs or supportive backrests. Designed to promote correct spinal alignment and reduce strain, discover how Putnams can transform your workday comfort. As seen recommended by health experts.